US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’. Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
Tag: Training Camp
Powerade S Africa ‘Train Like An Olympian’ Competition
In South Africa, Powerade has launched its “Train Like an Olympian” campaign to activate the energy drink’s sponsorship rights for London 2012. The initiative offers six South Africans athletes the opportunity to join other global winners at the Powerade Sports Academy during The Olympics in London. As the official sports drink of the… Continue reading Powerade S Africa ‘Train Like An Olympian’ Competition
