US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’. Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
Tag: McKinney
‘Gold Beats Cold’ In Columbia Sportswear’s Winter Outdoor ‘Omni-Heat’ Campaign
September saw Columbia Sportswear launch ‘Omni-Heat Infinity’ through a multi-spot Winter campaign themed around ‘gold’ to drive home the message that the brand’s new insulation technology is the gold standard. The campaign, created by agency McKinney and directed by Ray Gordon, offers a fresh take on the role that gold plays in the outdoors.… Continue reading ‘Gold Beats Cold’ In Columbia Sportswear’s Winter Outdoor ‘Omni-Heat’ Campaign
Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
ESPN debuted an emotional montage of college football’s biggest moments in a new spot promoting its telecast of the CFP National Championship. The teaser, created in partnership with production company Stept Studios and creative agency McKinney, rolled out prior to Monday’s game between Alabama and Ohio State in the College Football Playoff National Championship.… Continue reading Emotive ESPN College Football Championships Promo Montage Of Teams’ Key Season Moments
ESPN’s ‘Who’s In’ Unleashes A Stampede Of College Football Fans To Usher In The Playoff
College football fans of teams from rights across the USA storm a football field for an ESPN’s blockbuster ‘The Game Needs Us: Who’s In?’ spot to generate excitement around the new season Helmed by director Peter Berg (who also directed Friday Night Lights, Lone Survivor and Patriot’s Day, as well as the NFL’s 2019… Continue reading ESPN’s ‘Who’s In’ Unleashes A Stampede Of College Football Fans To Usher In The Playoff
ESPN Acknowledges ‘Everything Matters’ That Fans Ignore To Watch College Football
Sports broadcaster ESPN leverages the climax of the college football season with the final phase of its season-long ‘Everything Matters’ college football campaign via work that pays homage to the sacrifices fans have made in the lead up to the championship game. The creative focuses on the theme of sports fan obsession: something identified… Continue reading ESPN Acknowledges ‘Everything Matters’ That Fans Ignore To Watch College Football
