BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush

On 7 November UK brewer BrewDog launched a bold stance against Qatar 2022 with an aggressive, controversial ambush marketing campaign called ‘Proud Anti-Sponsor Of The World F*Cup’.   Built primarily around a London-based OOH strand backed by digital and social media support, plus a PR push, the campaign was created by Saatchi & Saatchi UK.… Continue reading BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush