Tag: Participation

LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis

The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun.   The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis

Stores Become Pokemon Go Game Stop Gyms In Foot Locker, Puma & Niantic Capsule Collection Collaboration

Foot Locker (and its Champ Sports subs-brand), Niantic and Puma have teamed up for a November initiative to turn 400 retail locations – including the Puma NYC flagship store – into Pokémon GO Gyms and PokéStops to promote a new capsule collection spanning shoes, jackets, sweatpants, t-shirts, hoodies and accessories spearheaded by a range of… Continue reading Stores Become Pokemon Go Game Stop Gyms In Foot Locker, Puma & Niantic Capsule Collection Collaboration

Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove

Sport New Zealand launched an integrated campaign in February called #ItsMyMove which aims to help young women get and stay active their way.   The initiative has been developed to address declining physical activity levels amongst teenage girls across the country, so the campaign targets young women, parents, caregivers and sector leaders. The marketing push… Continue reading Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove

Tennis Canada & National Bank ‘Girls, Set, Match’ Seeks To Inspire Young Female Tennis Players

Partnering with National Bank, Tennis Canada launched a new long-term gender equality strategy with a new campaign called ‘Girls, Set, Match’ which showcases talent and resilience of young women through sport.   The campaign, created by agency Sid Lee, launched at the start of June and primarily focused on the retention of young women and… Continue reading Tennis Canada & National Bank ‘Girls, Set, Match’ Seeks To Inspire Young Female Tennis Players

Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around mental health.   The initiative, which is linked to Puma’s recent return to the running category, sees the pair set out to both raise funds and… Continue reading Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership

K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’

Reebok rolled out its latest campaign in India in late November with creative featuring brand ambassador Katrina Kaif which acts as a call out for women across the country to find their ‘Ree’.   Conceptualised and created by agency Wunderman Thompson (JWT India), the campaign is called ‘She Got Ree’ and it sees Reebok strive… Continue reading K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’

San Francisco Giants ‘Foghorn Salute’ Tribute To Retiring Manager Bruce Bochy

To pay tribute to longtime manager Bruce Bochy on his retirement, San Francisco Giants creative agency 215 McCann created a uniquely San Francisco ‘Foghorn Salute’ send off.   Few things are more synonymous in the city than fog, even in July, and from the team’s bayside stadium Giants fans are familiar to the regular sounds… Continue reading San Francisco Giants ‘Foghorn Salute’ Tribute To Retiring Manager Bruce Bochy

Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’

Stevenage FC and partner Burger King launched a new campaign to turn the League Two side into the ‘biggest online club in the world’ through ‘The Stevenage Challenge’: a series of online challenges for football fans around the world to tackle and earn free Burger King menu items.   The EFL club initially announced the… Continue reading Burger King Seeks To Turn Stevenage FC Into The World’s Biggest Club Via ‘The Stevenage Challenge’

Tiger Beer Teams Up With Rio Ferdinand For Its 2019 Asian Street Football Festival Campaign

The latest campaign for Tiger Beer’s long-running ‘Tiger Street Football’ kicked off in Vietnam with a campaign fronted by former Manchester United star Rio Ferdinand.   The Southeast Asian football festival and marketing initiative sees England and United centre back Ferdinand front an initiative that aims to give unknown street football talent a stage to… Continue reading Tiger Beer Teams Up With Rio Ferdinand For Its 2019 Asian Street Football Festival Campaign

Tennis Australia Makes A Post AO Racquet With New ANZ Tennis Hot Shots ‘Noise Please!’ Campaign

Following hot on the heels of its flagship tournament, the Australian Open, Tennis Australia launched a new campaign for its ANZ Tennis Hot Shots program called ‘Noise Please!’   The energetic campaign, developed with creative agency Hard Hat, aims to raise awareness of Tennis Australia’s coaching sessions for kids aged 5 to 12 and thus… Continue reading Tennis Australia Makes A Post AO Racquet With New ANZ Tennis Hot Shots ‘Noise Please!’ Campaign

Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives

KIA, a top tier major sponsor of the Australian Open 2019 (14 to 27 January 14), activated its tournament rights through a multi-pronged programme that ranged from global, regional and local brand work, to a new model launch campaign, as well as on- and off-site and on- and off-line activity.     Open Up The… Continue reading Kia’s Australian Open Work Spans Global Brand Work, Model Launch & Local Market Initiatives