Baseball For All (BFA) leveraged the USA’s largest girls baseball tournament through a campaign aimed at empowering young women in baseball titled ‘A Letter To My Younger Self’. The campaign saw BFA team up with women’s sports media agency specialist Impakt Partners for an initiative which rolled out hot on the heels of the end… Continue reading Baseball For All’s ‘A Letter to My Younger Self’ Leverages Nationals To Celebrate Young Girls’ Baseball Dreams
Tag: Girls
Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
A three-phase launch phase in late May and early June saw Liverpool FC and primary partner Standard Chartered team up to introduce their new project aimed at empowering, inspiring, educating and supporting girls to play and stay in sport titled ‘Play On’. ‘Play On’’s objective is to boost the number of girls who stay… Continue reading Standard Chartered & Liverpool FC Empower Girls To Stay In Sport & ‘Play On’
Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove
Sport New Zealand launched an integrated campaign in February called #ItsMyMove which aims to help young women get and stay active their way. The initiative has been developed to address declining physical activity levels amongst teenage girls across the country, so the campaign targets young women, parents, caregivers and sector leaders. The marketing push… Continue reading Sport NZ Inspires Young Women To Stay Active Their Way In #ItsMyMove
Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
The final week of July saw Always leverage the Tokyo 2020 Paralympics by teaming up with inspirational Team GB long jumper Stefanie Reid as the brand continues its mission to ‘Keep Girls Playing’. Part of the sanitary hygiene brand’s ongoing #KeepHerPlaying platform, the hero spot was launched on the last day of July and features… Continue reading Always Leverages Paralympics Via #KeepHerPlaying Project In Motivational Stef Reid Spot
Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’
To leverage the 2019 FIFA Women’s World Cup Soccer Without Borders (SWB) created an inspiring film to support and inspire young female players facing cultural barriers, discrimination and violence. To create the campaign, NFP teamed up with Portland based design and strategy agency Nemo Design to promote and drive awareness around SWB’s work with… Continue reading Soccer Without Borders Leverages FIFA Women’s World Cup With ‘Girls In The Game’
Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
Girls Inc has joined with broadcaster CBS and the New York Giants NFL team to create a CBS Cares public service announcement set to air during the CBS Television Network’s Super Bowl LIII coverage. Girls Inc, a non-profit focused on empowering and educating girls through mentorships and programming (to bring to life its mission… Continue reading Girls Inc Teams Up with CBS for a Special Super Bowl ‘Confidence/Success’ PSA Spot
England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
January 2018 saw England Rugby roll out the next phase of its ‘Inner Warrior’ female participation programme. A year on from the launch of the ‘Meet Your Inner Warrior’ initiative aimed at getting more women involved in contact rugby (see case study), the latest wave of work revolves around a ‘New Year, New You’… Continue reading England Rugby Launches New #InnerWarrior Phase To Boost Grassroots Women’s Rugby Participation
Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby
The Scottish Rugby Union (SRU) is leveraging peak rugby interest around the climax of the RBS 6 Nations to launch a new campaign, called ‘Be The Best You’, which aims to highlight the benefits of playing rugby to women and girls. The objective behind the initiative is to change perceptions of women’s rugby and… Continue reading Scottish Rugby Launches #BeThyeBestYou To Encourage More Women To Take Up Rugby
Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
Always builds on the stunning marketing and behavioural change success of its 2014 ‘Like A Girl’ campaign with a Rio Olympic run up campaign that urges girls to ‘Keep Playing’ and stay passionate about sport. Like its predecessor, this follow-up project tackles another bleak statistic as it aims to arrest the decline in athletic… Continue reading Always Continues #LikeAGirl Project With Pre Rio 2016 ‘Keep Playing’ Campaign
