Foot Locker’s ‘Sneaker Season’ campaign, which launched on 5 July, seeks to add new sports footwear to the list of regular consumer summer stalwart purchases as its begins its annual push for back-to-school front-of-mind. The campaign, the first marketing work from the company’s new global creative agency of record Preacher which began working with… Continue reading Foot Locker ‘Sneaker Season’ Back To School And Beyond Campaign
Tag: Foot Locker
Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’
Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’. The brand backed, multi-national programme is anchored by a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’
Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives
Foot Locker Europe launched its new Summer 23 Collection campaign, called ‘Bring The Heat’, which suggests a ‘Summer Refresh’ for the sports shoe retailer’s biggest launch of the summer season and seeks to inspire and unite the continent’s creative young community connected through sneaker culture with the aim of unlocking their ‘inner sneakerhead’ and express… Continue reading Foot Locker’s Summer 2023 ‘Bring The Heat’ Campaign Aims To Inspire & Unite Young Creatives
Everyone’s Invited To The Employee Hosted ‘Foot Locker Holiday House Party’
Foot Locker’s signature employees and influencers including Yung Gravy, Bia, Lunya, Ye Ali, Ralph Romeo, Orange Calderon and Tamara Dhia all come together to celebrate the joy of sneakers in the sports retailer’s festive ‘Foot Locker Holiday House Party’ festive campaign. Developed with agency 72andSunny New York, the campaign is fronted by a line-up… Continue reading Everyone’s Invited To The Employee Hosted ‘Foot Locker Holiday House Party’
Stores Become Pokemon Go Game Stop Gyms In Foot Locker, Puma & Niantic Capsule Collection Collaboration
Foot Locker (and its Champ Sports subs-brand), Niantic and Puma have teamed up for a November initiative to turn 400 retail locations – including the Puma NYC flagship store – into Pokémon GO Gyms and PokéStops to promote a new capsule collection spanning shoes, jackets, sweatpants, t-shirts, hoodies and accessories spearheaded by a range of… Continue reading Stores Become Pokemon Go Game Stop Gyms In Foot Locker, Puma & Niantic Capsule Collection Collaboration
Adidas & Foot Locker Champion Sneakerheads In ‘3 Stripe Life SS22’ Stills & Film APAC Campaign
Adidas continued its ongoing ‘3 Stripe Life SS22’ initiative in APAC by partnering with Foot Locker for a campaign celebrating the sportswear brand and retailer’s exclusive footwear partnership through a set of stills and films rolled out both in-store and across digital channels. The creative approach is based around adventurous, aspirational and energetic storytelling… Continue reading Adidas & Foot Locker Champion Sneakerheads In ‘3 Stripe Life SS22’ Stills & Film APAC Campaign
New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
The start of December saw US sports retailer Champs Sport and Eastbay (its direct mail sister company) launch a new campaign called ‘We Know Game’ fronted by a team of athlete ambassadors including the Cavinder Twins, Gable Steveson and Rudolph ‘Blaze’ Ingram. Following the company’s new NIL (name, image and likeness) student athlete partnerships… Continue reading New Student Athlete Ambassador Team Front Champs Sport & Eastbay ‘We Know Game’ Campaign
Foot Locker’s Social Holiday Campaign ‘Celebrates’ Gen Z Stars, Social Influencers & Stripers
A holiday season, global online campaign from Foot Locker features a team of well know personalities and social media stars – such as Don C, Lauren London and Dixie D’Amelio – alongside several company employees to target Gen Z Called ‘Celebrate’ and created in-house, the seasonal campaign consists of a series of ads running… Continue reading Foot Locker’s Social Holiday Campaign ‘Celebrates’ Gen Z Stars, Social Influencers & Stripers
Foot Locker Tackles Sports Shoe & Streetwear Gender Gap Via ‘Behind Her Label’ Launch
Sports shoe retailer Foot Locker has launched a new platform and associated marketing campaign which aims to empower the next generation of female designers and close the gender gap in sports shoes and streetwear with exclusive capsule collections called ‘Behind Her Label’. Each collaborator will work with the brand to create an exclusive collection… Continue reading Foot Locker Tackles Sports Shoe & Streetwear Gender Gap Via ‘Behind Her Label’ Launch
Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation
Foot Locker brings the energy of razzamatazz of the NBA All-Star game into fans’ homes during this ‘abnormal’ All-Star Weekend through an activation revolving around its #FLHomeGame Twitter initiative. During the 7 March All-Star Game in Atlanta, the sports footwear retailer’s campaign will see it tweet a series of challenges, prop bets, speed runs and… Continue reading Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation
Foot Locker & Don C Campaign Reveals ‘Worst Kept Secret – 12 Days of Greatness’
Foot Locker has launched its annual hoops-inspired holiday shopping experience ’12 Days of Greatness’ initiative promoted by a campaign led by a cheeky spot called ‘The Worst Kept Secret’. The sports and footwear retail giant worked with agency BBDO NY to promote the basketball shopping experience across all Foot Locker social channels. The… Continue reading Foot Locker & Don C Campaign Reveals ‘Worst Kept Secret – 12 Days of Greatness’
Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
Following on from Foot Locker’s global pledge to donate $200m to the black community through a programme of economic development and education programmes, the sports shoe retailer’s European arm has launched a new brand platform called ‘Shoes Don’t Change the World. You Do.’ The initiative, which debuted on 16 July, aims to drive and… Continue reading Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
