Sports shoe retailer Foot Locker has launched a new platform and associated marketing campaign which aims to empower the next generation of female designers and close the gender gap in sports shoes and streetwear with exclusive capsule collections called ‘Behind Her Label’. Each collaborator will work with the brand to create an exclusive collection… Continue reading Foot Locker Tackles Sports Shoe & Streetwear Gender Gap Via ‘Behind Her Label’ Launch
Tag: Sports Shoes
Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts
Following the week’s big injury to top college basketball super star Zion Williams seemingly caused by his Nike PG 2.5 sneaker splitting apart so publicly on court during the year’s highest profile NCAA hoops game between Duke and North Carolina, Zion's shoe: destroyedpic.twitter.com/LqQ2te0Jay — SportsCenter (@SportsCenter) February 21, 2019 sportswear rivals such as… Continue reading Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts
Foot Locker Launches Latest ‘Sneakerheads: Week Of Greatness’ For Annual New Design Drop
Mid November saw Foot Locker celebrate fanatical sneakerhead passion with the 2018 version of its ‘Week of Greatness’ campaign leveraging the time of the year when a wave of new designs drop. This year’s initiative sees celebrity sneaker fans join the party alongside the rest of the trainer loving tribes and revolves around a… Continue reading Foot Locker Launches Latest ‘Sneakerheads: Week Of Greatness’ For Annual New Design Drop
Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Reebok leverages Valentine’s Day and strives to make some matches with a tactical digital and social media campaign called #GymPickUpLines. The sportswear brand urges its consumers and customers to ‘Meet Your Gym Crush’ and to ‘Take A Break During Sets And Approach Your Gym Crush This Valentine’s Day’ and aims to help out by… Continue reading Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Air France’s HOP! Youth Pass Partners With Adidas & Citadium For ‘Run To Mum’ Campaign
An innovation tripartite partnership between sportswear behemoth Adidas, youth retailer Citadium and Air France sees the airline use cool trainers and the trendy streetwear shop to lure grown kids home to visit their parents (and join its HOP! youth loyalty scheme) through a promo called ‘Run Home To Mum’. Air France’s regional Hop! sub-brand… Continue reading Air France’s HOP! Youth Pass Partners With Adidas & Citadium For ‘Run To Mum’ Campaign
Sportsbiz Social Blunders: New Balance Consumers Burn/Bin Shoes Over Brand’s Trump Tweet
New Balance consumers from across the USA and beyond spent the days immediately following the US election setting the digital and social space on fire as their burned and binned their shoes/sneakers after the company’s VP offered social support for Trump’s win and praised the President-elect’s trade plans. In a post-election interview with >the Wall… Continue reading Sportsbiz Social Blunders: New Balance Consumers Burn/Bin Shoes Over Brand’s Trump Tweet
Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
Adidas in India has launched a unique footwear initiative focusing on the needs of para-athletes: the ‘Odds’ is essentially a pair of shoes for the same foot. The project emanated from a simple insight from the sportswear giant’s agency team at Taproot Dentsu India: that many para-athletes, specifically blade runners, need a pair of… Continue reading Adidas India’s ‘Odds’ Same Shoe Customised Footwear Initiative Supports Blade Runner Para-Athletes
NBA Star Westbrook Fronts Foot Locker’s Festive ‘Fly Your Own Way’ Campaign
Foot Locker has partnered with Nike’s Jordan Brand for a festive basketball campaign fronted by Oklahoma City Thunder’s Russell Westbrook called ‘Fly Your Own Way’. The comic campaign, which features a phalanx and basketball personalities and former NBA stars, is spearheaded by a 60-second TV commercial that features point guard Westbrook and aims to… Continue reading NBA Star Westbrook Fronts Foot Locker’s Festive ‘Fly Your Own Way’ Campaign
Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season
The week before the new NBA season tip-off, Under Armour rolls out its latest basketball campaign fronted by current MVP Steph Curry wearing his latest UA signature shoe the ‘CurryTwo’. Led by a spearhead spot, the campaign is built around the question of how long it takes to change the game of basketball (the… Continue reading Under Armour’s CurryTwo ‘Flash’ Features Fireworks For New Shoe & NBA Season
Nike’s ‘Flyease Story’ (Inspired By A Teen With Cerebral Palsy) Goes Viral
‘Flyease Story’, a Nike film that coincides with the release of a new basketball sneaker, is a powerful piece of storytelling that links an individual’s letter, a designer’s creative response to the challenge and an NBA superstar. Shot in simple, yet powerful documentary style, the ad has three different stars – a teen with… Continue reading Nike’s ‘Flyease Story’ (Inspired By A Teen With Cerebral Palsy) Goes Viral
Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Not only is the NBA back, but its stand out player LeBron James is back too – back playing for his home town Cleveland Cavaliers. Nike Basketball, just one of several brands with an association with the team or the player, is celebrating his return home with a new two-minute film called ‘Together’. … Continue reading Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Adidas ‘Boost’ Launch Spans Star Events & Local Runs
After a few weeks of traditional and PR and digital hype (including this online teaser film…) Adidas launched its new Boost premium running brand on 13 February with a glitzy New York launch event starring heavyweight athlete brand ambassadors Yohan Blake and Haile Gebrselassie. Both Jamaican Blake (the 100-metre world champ and… Continue reading Adidas ‘Boost’ Launch Spans Star Events & Local Runs
