In October, sports retailer Decathlon revamped the International Symbol of Access – created in 1968 as an icon to represent all people with disabilities – to showcase diversity in sport across Canada. The Canadian symbols project, called ‘Ability Signs’ and developed in harness with agency Rethink, reimagined the globally recognised wheelchair signage showcasing the… Continue reading Decathlon’s Disability Sport ‘Ability Signs’ Project Reimagines International Symbols Of Access
Tag: Digital Tool
Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Reebok leverages Valentine’s Day and strives to make some matches with a tactical digital and social media campaign called #GymPickUpLines. The sportswear brand urges its consumers and customers to ‘Meet Your Gym Crush’ and to ‘Take A Break During Sets And Approach Your Gym Crush This Valentine’s Day’ and aims to help out by… Continue reading Reebok’s Valentine’s Day #GymPickUpLines Campaign Spans Digital Tool & Social Participation
Animated #WearTheRose ‘Giants’ Film Fronts O2’s In-Tournament RWC Activition
O2 has leveraged its England Rugby rights through a rousing animated film urging the whole country to get behind the host nation team during the tournament in the next phase of its Rugby World Cup world. Continuing its ongoing, multi-phase ‘Wear The Rose’ initiative, this latest campaign (which takes a phrase creative approach) will… Continue reading Animated #WearTheRose ‘Giants’ Film Fronts O2’s In-Tournament RWC Activition
