August saw the Ashes rivalry between the Australian and English cricket teams, the longest running rivalry in international sport, cross over into the world of yeast extract spreads as Marmite went to bat against Aussie rival Vegemite over breakfast supremacy. The titanic spread ‘spoof’ struggle started ahead of the Ashes when UK brand Marmite… Continue reading Australia v England Ashes Hostilities Spread Socially Via Marmite vs Vegemite Social Spat
Tag: Responsive
New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative
In their first season back in basketball New Balance scored with the NBA Finals MVP and celebrated Kawhi Leonard’s second ring win with a responsive, post-game campaign. Within hours of Kawhi Leonard leading the Toronto Raptors to their first ever NBA title, New Balance leveraged its endorser alliance with a celebratory, responsive campaign reworking… Continue reading New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative
Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts
Following the week’s big injury to top college basketball super star Zion Williams seemingly caused by his Nike PG 2.5 sneaker splitting apart so publicly on court during the year’s highest profile NCAA hoops game between Duke and North Carolina, Zion's shoe: destroyedpic.twitter.com/LqQ2te0Jay — SportsCenter (@SportsCenter) February 21, 2019 sportswear rivals such as… Continue reading Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts
Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
US racing series Nascar launched a new campaign ahead of its playoff run that aims to take fans down onto the track for a close up experience of all the race day excitement. Nascar is revving up for its playoff run, and a new campaign takes people down on the track and behind the… Continue reading Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
Titles are there to be retained. That’s the message behind DBF principle partner Mercedes-Benz’s integrated, multi-strand ‘Best Never Rest’ World Cup activation. This multi-platform, dual language German campaign celebrated the confidence and mindset of the current FIFA world champions and pushed the team’s mantra: ‘to push the limits and never rest on success’.… Continue reading Mercedes Leverages DBF Sponsorship Via Confident, Bold ‘Best Never Rest’ World Cup Activation
England Suit Supplier M&S Leverages World Cup Via Social Southgate Inspired #WaistcoatWednesday Work
UK retailer Marks and Spencer (M&S), which has been the official suit supplier to The Football Association and the England men’s team since 2007, ran a responsive World Cup campaign around the knock-out stages leveraging manager Gareth Southgate’s famous waistcoat. Southgate’s smart and ‘lucky’ waistcoat, from M&S, went social after the England manager wore… Continue reading England Suit Supplier M&S Leverages World Cup Via Social Southgate Inspired #WaistcoatWednesday Work
Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
Led by “RonalDO & RonalDON’T”, Nike is deploying a series of endorser-focused, event-specific responsive ‘Believe…Featuring’ micro-campaigns leveraging player specific Russia 2018 on-pitch actions. The social phase combines animated content recreating career defining on-pitch events with matching interview pieces with the player discussing their approach to these key pressure moments. This strand of the… Continue reading Cristiano Ronaldo Fronts Nike’s Player Led Responsive Micro-Campaigns Leveraging Russia 2018 On-Pitch Action
The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub
The Economist is running a Russia 2018 responsive marketing campaign that uses match scores to a fulcrum for debating global topics. These reactive World Cup ads, in the Economist’s familiar red background and white type, use live scores to make thoughtful, provocative comments on the kind of global issues germane to the business and… Continue reading The Economist Kicks Off Live Russia 2018 Marketing Linked To Global Issue Analysis On World Cup Digital Hub
Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
UK betting brand Ladbrokes launched the television strand of its World Cup marketing programme with an old school host country cliché commercial stuffed with stereotypical Russian symbolisms. The creative includes pantomime Russian props from bears called Boris to furry hats and Cossack costumes. Fronted by booming-voiced British actor Brian Blessed, this spot leverages… Continue reading Ladbrokes Launches Clichéd World Cup TV Commercial Stuffed With Russian Stereotypes
Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
Ahead of the return of Major League Soccer (MLS), the new season kicks-off on 3 March, the league launched a new 360-degree brand campaign to tell the story of the self-described ‘most ascendant, progressive and diverse’ sports league in the US and Canada’. The new 2018 season ‘Our Soccer’ initiative, developed in harness with… Continue reading Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar
Reebok President Matt O’Toole used social media to make a request to the new Academy President John Bailey for a ‘Fitness’ Oscar in a low latency social stunt responding to the news of Bailey’s new appointment. O’Toole sent a letter to John Bailey, the brand spanking new president of the American Academy of Motion… Continue reading Reebok Responsive Social Stunt Asks New Academy Awards Boss For A New ‘Fitness’ Oscar
LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
Fans everywhere love a ‘David beats Goliath’ underdog story and so do brands – so it is little surprise to see an avalanche of UK tactical, responsive print and social ads leveraging Leicester City FC’s stunning Premiership title. The most famous brand from the city, Walkers, unsurprisingly worked with its long-time brand ambassador and… Continue reading LOW LATENCY LCFC SPONSOR/AMBUSH SOCIAL & PRESS TACTICAL ADS
