Summer 2022 saw 2020 New Balance release the latest chapter in its umbrella ‘We Got Now’ marketing platform in the USA and UK which features athlete ambassadors and iconic cultural endorsers embracing their craft in everyday moments. The latest wave of work aims to highlight the joy of their craft in everyday moments –… Continue reading New Balance Extends ‘We Got Now’ With New Commercial Chapter Starring Leonard, Sterling, Saka & Musician IU & Jack Harlow
Tag: Kawhi Leonard
E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
Early July saw e-commerce app Wish launch a local market campaign in Canada based on wishing that Toronto Raptors superstar and NBA Finals MVP Kawhi Leonard signs a contract extension. Following on from the team’s first NBA Championships and launched to coincide with the start of the NBA free agency period, the brand joins… Continue reading E-Tailer Wish’s ‘Wish-in For Kawhi’ Toronto OOH Campaign Leverages NBA Free Agency
New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative
In their first season back in basketball New Balance scored with the NBA Finals MVP and celebrated Kawhi Leonard’s second ring win with a responsive, post-game campaign. Within hours of Kawhi Leonard leading the Toronto Raptors to their first ever NBA title, New Balance leveraged its endorser alliance with a celebratory, responsive campaign reworking… Continue reading New Balance Celebrates Kawhi/Raptors NBA Title With Low Latency ‘Titles / Rings’ Social Creative
Foot Locker & Jordan Brand Launch Leonard Led ‘Bold Like Kawhi’ Gatorade Range Social-Style Holiday Spot
Late December saw Foot Locker link with Jordan Brand and Gatorade for the launch of a joint holiday campaign featuring NBA star Kawhi Leonard. Led by a spearhead spot called ‘Bold Like Kawhi’, the creative comically highlights an unexpected ‘day in the life of Leonard’ in his new Air Jordan I OG High Gatorade sneakers.… Continue reading Foot Locker & Jordan Brand Launch Leonard Led ‘Bold Like Kawhi’ Gatorade Range Social-Style Holiday Spot
