Late December saw Foot Locker link with Jordan Brand and Gatorade for the launch of a joint holiday campaign featuring NBA star Kawhi Leonard. Led by a spearhead spot called ‘Bold Like Kawhi’, the creative comically highlights an unexpected ‘day in the life of Leonard’ in his new Air Jordan I OG High Gatorade sneakers.… Continue reading Foot Locker & Jordan Brand Launch Leonard Led ‘Bold Like Kawhi’ Gatorade Range Social-Style Holiday Spot
Tag: San Antonio Spurs
Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
Back in 2003 Gatorade decided not to sponsor Ohio high school baller LeBronJames and since his four NBA MVPs that has always seemed like a major mistake. Especially when sports drink rival Powerade subsequently signed up LeBron as a brand ambassador. So, when during Thursday’s Game 1 of the 2014 NBA Finals, amidst intense… Continue reading Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Gatorade, the official sports nutrition drink of the NBA, made the NBA a key focus this year and ensured a high profile within TV coverage at this month’s NBA Finals with cups, bottles and signage seemingly encircling the basketball courts, the team benches players (and even the coaches) of the 2013 finalists San Antonio Spurs… Continue reading Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
