Back in 2003 Gatorade decided not to sponsor Ohio high school baller LeBronJames and since his four NBA MVPs that has always seemed like a major mistake. Especially when sports drink rival Powerade subsequently signed up LeBron as a brand ambassador. So, when during Thursday’s Game 1 of the 2014 NBA Finals, amidst intense… Continue reading Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work
