Tag: Support Programme

Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image

Unilever’s Degree deodorant brand expanded its #BreakingLimits initiative in September in a bid to further support rising young sports stars assert their own brand.   Just days after the US Supreme Court decided to support college athletes’ abilities to earn income through what has become known as the NCAA’s ‘Name Image Likeness’ (NIL) rule, Unilever’s deodorant and… Continue reading Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image

Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work

Back in 2003 Gatorade decided not to sponsor Ohio high school baller LeBronJames and since his four NBA MVPs that has always seemed like a major mistake.   Especially when sports drink rival Powerade subsequently signed up LeBron as a brand ambassador.   So, when during Thursday’s Game 1 of the 2014 NBA Finals, amidst intense… Continue reading Gatorade LeBron Twitter Storm & ‘Beat The Heat’ Work