Sportswear behemoth Nike teamed up with The GenderCool Project in March to roll out a joint campaign celebrating trans student athletes which highlights the delight, joy and benefits that young people get from sports. Working with a team at Swissa Creative coordinated by Kobi Swissa, the campaign is spearheaded by a 30-second mission spot… Continue reading Nike Teams Up With The GenderCool Project To Kick Off A Campaign Celebrating Trans Student Athletes
Tag: Student Athletes
Gatorade Recruits Student-Athlete Creators For ‘Social Squad’ TikTok Sports Series
In September sports drink Gatorade signed up a team of nine student athlete creators for its latest ‘Social Squad’ stars for a new sports content series on Tik Tok. The US energy drink brand expanded its presence on the short video social platform by teaming up with athlete creators who produce sports-related content on… Continue reading Gatorade Recruits Student-Athlete Creators For ‘Social Squad’ TikTok Sports Series
Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Unilever’s Degree deodorant brand expanded its #BreakingLimits initiative in September in a bid to further support rising young sports stars assert their own brand. Just days after the US Supreme Court decided to support college athletes’ abilities to earn income through what has become known as the NCAA’s ‘Name Image Likeness’ (NIL) rule, Unilever’s deodorant and… Continue reading Degree’s #BreakingLimits NIL Program Offers Diverse Student Athletes Autonomy Over Their Own Image
Gatorade Engages US Student Athletes With Hudl ‘Skills & Drills’ Video Series
Summer 2021 saw PepsiCo’s Gatorade sports drink launch a mobile video series aimed at engaging student athletes (a key target demographic throughout the sports drink brand’s history) in collaboration with the school sports training video platform Hudl. Gatorade integrates its own branding into Hudl – which was developed as a video platform for coaches… Continue reading Gatorade Engages US Student Athletes With Hudl ‘Skills & Drills’ Video Series
