US clothing retailer, accessories and lifestyle brand American Eagle reacted quickly to the National Collegiate Athletic Association relaxing its student athlete sponsorship rules by launching a programme called #AEAthleticDept to work with ambassador student athlete influencers and rolled out its first campaign fronted by a member of its college endorser stable to leverage the start of the… Continue reading American Eagle’s Social #AEAthleticDept Student Athlete Influencer Campaign
Tag: Content Creators
Gatorade Recruits Student-Athlete Creators For ‘Social Squad’ TikTok Sports Series
In September sports drink Gatorade signed up a team of nine student athlete creators for its latest ‘Social Squad’ stars for a new sports content series on Tik Tok. The US energy drink brand expanded its presence on the short video social platform by teaming up with athlete creators who produce sports-related content on… Continue reading Gatorade Recruits Student-Athlete Creators For ‘Social Squad’ TikTok Sports Series
