May saw Li-Ning team up with athlete ambassador Dwayne Wade for a new campaign promoting the brand’s latest sneaker style which is built around the NBA star’s emotional ad narrative voiceover: “They say you’ll fall down hard, but you’ve gotta be even harder.” The former Miami Heat and Chicago Bulls star fronted spot kicks… Continue reading Dwayne Wade Fronts New Li-Ning Sneaker Campaign
Tag: Dwayne Wade
Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
As Dwyane Wade plays the final game of his illustrious NBA career, the league’s official beer Budweiser celebrates his on-court success and pays tribute to his legacy of goodwill through an initiative called #ThisBudsFor3. Wade has been a role model and an inspiration to many through his multiple cause initiatives and ways of giving… Continue reading Budweiser’s Retirement #ThisBudsFor3 Shirt Tribute Salutes Dwyane Wade The Inspirational Role Model
Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero
Husband and wife Dwyane Wade and Gabrielle Union compete toe-to-toe and one-up one another in the first campaign for Gatorade Zero. This fresh commercial for the brand’s sugar-free product sees the married duo – one an NBA super star and the other an actress, author and activist – compete with one another and demonstrate… Continue reading Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero
MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade loves sweat so much that its latest campaign is a poetic paean to perspiration. In its attempt to convince consumers that ‘not all sweat is created equal’ the sports drink giant has turned to iconic brand ambassador Michael Jordan to narrate an epic new sweat-soaked commercial. The spot, created by agency TBWA\Chiat\Day,… Continue reading MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
Gatorade, the official sports nutrition drink of the NBA, made the NBA a key focus this year and ensured a high profile within TV coverage at this month’s NBA Finals with cups, bottles and signage seemingly encircling the basketball courts, the team benches players (and even the coaches) of the 2013 finalists San Antonio Spurs… Continue reading Gatorade NBA Finals: Wade & Instgram + Hibbert & Twitter
