May saw Li-Ning team up with athlete ambassador Dwayne Wade for a new campaign promoting the brand’s latest sneaker style which is built around the NBA star’s emotional ad narrative voiceover: “They say you’ll fall down hard, but you’ve gotta be even harder.” The former Miami Heat and Chicago Bulls star fronted spot kicks… Continue reading Dwayne Wade Fronts New Li-Ning Sneaker Campaign
Tag: Chicago Bulls
Jordan Brand Partners With Fortnite On #FortniteXJumpman For ‘Downtown Drop’
Jordan Brand partnered with Fortnite to promote its latest trainers in-game with the launch of the #FortniteXJumpman challenge which is set in a map named ‘Downtown Drop LTM By Jordan. #FortniteXJumpman sees Epic Games and the Nike brand offshoot offer players a chance to unlock aesthetic styles featuring Jordan sneakers for their avatars. … Continue reading Jordan Brand Partners With Fortnite On #FortniteXJumpman For ‘Downtown Drop’
Chicago Bulls & Rovio Entertainment Team Up For New NBA Season With ‘Angry Bird’s-Eye View’ Cam
The new 2018/19 season sees the Chicago Bulls link up with Finnish company Rovio Entertainment’s flagship gaming franchise for a new ‘Angry Bird’s-Eye View Cam’. The tie-up sees the camera angle sat atop both backboards at either end of the Bulls’ home court – The United Center – throughout the new NBA season to… Continue reading Chicago Bulls & Rovio Entertainment Team Up For New NBA Season With ‘Angry Bird’s-Eye View’ Cam
Liverpool’s Twitter-Led #1in5million ‘New Number 5 (For A Day)’ Fan Engagement
Liverpool FC is celebrating passing five million Twitter followers by offering fans a chance to become the club’s new ‘Number 5’ – for one match only. Jurgen Klopp’s squad is currently without a No 5 (a shirt previously worn by club legends like Steve Staunton and Mark Wright), so it has launched the #1In5Million fan… Continue reading Liverpool’s Twitter-Led #1in5million ‘New Number 5 (For A Day)’ Fan Engagement
