Ahead of Wimbledon 2023, the All England Lawn Tennis Club (AELTC) launched a set of fresh digital experiences targeting younger fans with the launch of updated tennis mobile app games, fresh additions to its ‘WimbleWorld’ experience on metaverse platform Roblox and the launch of a Fortnite game titled ‘Race To Wimbledon’. Rolling out and… Continue reading AELTC Expands Digi-Gaming Via ’Race To Wimbledon’ (Fortnite),‘WimbleWorld’ (Roblox), Wimbledon Smash & Tennis Clash
Tag: Fortnite
Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse
Days ahead of the 2023 Playoffs, the NFL’s official soup brand Campbell’s Chunky launched the ‘Chunky FuelUp Tournament’: a cross-branded, multi-player, football-themed, branded gaming activation taking place within Fortnite. The activation, an extension of Campbell’s long-running stint as the ‘Official Soup Sponsor of the NFL’, is a branded virtual gaming experience hosted inside ‘Fortnite… Continue reading Campbell’s Chunky ‘FuelUp’ Fortnite Tournament Blends Football, Streaming & Metaverse
‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
The NBA teamed up with Epic Games’ Fortnite for an initiative leveraging the 2021 Playoffs (or, to be specific, the one-off State Farm NBA Play-In Tournament) which sees ‘NBA Team Battles’ included in the video game world and uniforms for all 30 NBA teams available to gamers from 21 May. In addition to the… Continue reading ‘The Crossover’ Sees All NBA Uniforms & Team Battles Integrated Into Fortnite
Fortnite Stadium – Verizon & NFL
In February 2021 the National Football League (NFL) restricted the live stadium attendance for its flagship Super Bowl game, so Verizon sought to keep fans connected to their passion through a Super Bowl Stadium 5G experience mash-up within Fortnite which, according to the telco itself, delivered Verizon’s largest sports activation in its history. Territory:… Continue reading Fortnite Stadium – Verizon & NFL
Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
A key strand of official NFL telco partner Verizon’s Super Bowl LV activation is the new ‘Verizon 5G Stadium In @Fortnite‘. The initiative saw the telecoms giant team up with a group of Fortnite Creative map builders – Team Beyond – and several NFL stars to create what it believes is ‘the ultimate #SBLV experience for gamers and football fans… Continue reading Verizon Leverages NFL Partnership Via 5G Super Bowl Stadium In Fortnite, A Big Game Spot & After Party
Wendy’s ‘Keeping Fortnite Fresh’ In-Game Initiatives Aims To Demonstrating The Evils Of Frozen Beef
The US fast food chain used a new game mode on Fortnite to reach players on the world’s biggest online game and to pit ‘pizza against burger’ through a digital brand avatar (appearing like the Wendy’s mascot) who declared war on frozen beef in the game and rather than targeting other players began frenzied attacks… Continue reading Wendy’s ‘Keeping Fortnite Fresh’ In-Game Initiatives Aims To Demonstrating The Evils Of Frozen Beef
Jordan Brand Partners With Fortnite On #FortniteXJumpman For ‘Downtown Drop’
Jordan Brand partnered with Fortnite to promote its latest trainers in-game with the launch of the #FortniteXJumpman challenge which is set in a map named ‘Downtown Drop LTM By Jordan. #FortniteXJumpman sees Epic Games and the Nike brand offshoot offer players a chance to unlock aesthetic styles featuring Jordan sneakers for their avatars. … Continue reading Jordan Brand Partners With Fortnite On #FortniteXJumpman For ‘Downtown Drop’
Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
Fortnite and the NFL have teamed up to enable football fan gamers to pull on their favourite team’s grid iron uniform while playing the game. From 9 November, players of the mega hot shoot-and-survive game can buy and then customise an NFL outfit from a starting wardrobe of eight different uniforms. The sports league/game… Continue reading Touchdown Celebratory Dance Spot Trumpets Fortnite’s In-Game NFL Uniform Partnership
