Tag: LA Lakers

LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’

Basketball megastar LeBron James fronted a new strand of Taco Bell’s marketing initiative aimed at freeing ‘Taco Tuesday’ for everyone in a May campaign by Deutsch LA which aims to rallying taco lovers and hoops fans to back the brand’s effort to cancel current trademark regulations around the phrase ‘Taco Tuesday’..   Nearly one week… Continue reading LeBron James Backs Taco Bell’s Legal/Marketing Fight To Free ‘Taco Tuesday’

Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles

International gaming console company Xbox leveraged its status as an official sponsor of the LA Lakers through a limited edition set of team-themed consoles and gaming peripherals to celebrate the NBA franchise’s 75th anniversary.   The 2022/3 hoops season sees the side mark its 75th milestone – after beginning life as the Minneapolis Lakers (in the… Continue reading Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles

Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship

Dropped just minutes after winning, sportswear behemoth Nike celebrated the Los Angeles Lakers NBA Championship victory with a powerful, blockbuster spot called ‘You Can’t Stop LA’.   Airing moments after the Lakers defeated the Miami Heat in Game 6 of the NBA Finals on Sunday night to win the 2020 NBA championship, the 60-second film… Continue reading Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship

Budweiser Celebrates NBA Extension With Festive ‘Drink Wiser’ Responsible Drinking Campaign

Mid November saw Budweiser activate its recently extended official NBA partnership with a new responsible drinking campaign fronted by actor Anthony Anderson and LA Lakers guard Danny Green.   The Anheuser-Busch beer brand, which has been an NBA partner since 1998, renewed its official sponsorship for a further four years (with additional packaging and marketing… Continue reading Budweiser Celebrates NBA Extension With Festive ‘Drink Wiser’ Responsible Drinking Campaign

Jordan Brand Partners With Fortnite On #FortniteXJumpman For ‘Downtown Drop’

Jordan Brand partnered with Fortnite to promote its latest trainers in-game with the launch of the #FortniteXJumpman challenge which is set in a map named ‘Downtown Drop LTM By Jordan.   #FortniteXJumpman sees Epic Games and the Nike brand offshoot offer players a chance to unlock aesthetic styles featuring Jordan sneakers for their avatars.  … Continue reading Jordan Brand Partners With Fortnite On #FortniteXJumpman For ‘Downtown Drop’

Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt

Foot Locker celebrated LeBron James’ LA Lakers debut and the launch of his latest Nike’ LeBron 16 signature shoe with a mobile scavenger hunt that enabled fans to get early access to the special edition sneakers.   Nike’s LeBron 16 King ‘Court Purple’ kicks, which the new LA Lakers super star wore for his debut… Continue reading Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt

Nike Celebrates LeBron’s LA Lakers Debut & New NBA 18/19 Season With ‘I Believe’ Campaign

To leverage the start of the NBA season and superstar endorser LeBron James joining big market franchise LA Lakers Nike rolled out a new commercial featuring King James.   Taking a ‘small town kid with big city dreams’ type approach, the spot focuses on James’ rise up through the NBA: from being a young star… Continue reading Nike Celebrates LeBron’s LA Lakers Debut & New NBA 18/19 Season With ‘I Believe’ Campaign