Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job

Timed to boost the 6 November release of the latest FM24 edition, Microsoft-owned games console Xbox partnered with video game and entertainment giant Sega and Bromley FC to give Football Manager fans the chance to win a stint as a support performance tactician via a campaign called ‘The Everyday Tactician’. One skilled gamer is offered… Continue reading Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job

Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles

International gaming console company Xbox leveraged its status as an official sponsor of the LA Lakers through a limited edition set of team-themed consoles and gaming peripherals to celebrate the NBA franchise’s 75th anniversary.   The 2022/3 hoops season sees the side mark its 75th milestone – after beginning life as the Minneapolis Lakers (in the… Continue reading Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles

North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration

The North Face celebrates its 50th anniversary by launching a new global digital campaign called ‘Question Madness’ that aims to be an inspirational rallying cry to encourage people to stretch their limits.   The campaign assets, which aims to honour the brand’s values (the principles it claims drive everything it does), ask whether scaling a mountain a… Continue reading North Face ‘Question Madness’ Content Series Celebrates 50 Years Of Athlete Inspiration

‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign

The Sun has launched its Dream Team fantasy football campaign for the new Premier League season with creative based around the theme of fan betrayal as supporters choose players from arch rival teams for their fantasy squads.   The campaign from the News UK owned tabloid plays on the idea that it is a betrayal… Continue reading ‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign

Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’

Who is the greatest footballer of all time? Every football fan has an opinion!   This is the never ending debate that lies at the heart of FIFA global partner Emirates’ Brazil 2014 activation.   The campaign is fronted by two candidates for ‘greatest’ debate – Pele and Cristiano Ronaldo – and led by a… Continue reading Pele/Ronaldo Lead Emirates World Cup ‘#AllTimeGreats’

Xbox’s Sky Sponsorship Mixes Dance Show & Game

  Sky and Xbox launch an exclusive dance-focused sponsorship campaign co-promoting both a new TV show from the former and a new game from the latter.   New MTV/Harmonix Xbox 360 Kinect game ‘Dance Central’ supports and features in Sky 1’s second series of ‘Got to Dance’. The ‘Dance Central’ gaming experience is fully integrated… Continue reading Xbox’s Sky Sponsorship Mixes Dance Show & Game