Leveraging spiking women’s soccer interest around the upcoming 2023 FIFA World Cup, Puma Australia and Puma New Zealand’s ‘1975 OGs’ campaign shines a spotlight on the players who starred in the historic first international match between the two nations back in 1975. Launched on 11 June and created in harness with sport and entertainment… Continue reading PUMA Campaign Celebrates ‘The 1975 OG’ Female Football Stars Of The First Australia/New Zealand International
Tag: 75th Anniversary
Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles
International gaming console company Xbox leveraged its status as an official sponsor of the LA Lakers through a limited edition set of team-themed consoles and gaming peripherals to celebrate the NBA franchise’s 75th anniversary. The 2022/3 hoops season sees the side mark its 75th milestone – after beginning life as the Minneapolis Lakers (in the… Continue reading Xbox Celebrate LA Lakers Sponsorship Via Giant OOH Team-Themed Consoles
NASCAR 75th Birthday ‘Always Forward’ Races Through History & Looks To The Future
NASCAR is promoting its 75th anniversary with a season-long, cross-platform ‘Always Forward’ campaign that balances its past legacy and future opportunity and championed the new look marketing during February’s flagship Daytona 500 race. The anniversary programme began prior to the start of the season when the stock racing series tweaked its logo to recognise… Continue reading NASCAR 75th Birthday ‘Always Forward’ Races Through History & Looks To The Future
