Tag: Daytona 500

Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500

Toyota debuted its latest sport and racing related campaign, ‘Part of Something Greater,’ during NASCAR’s 2023 Daytona 500 (on 19 February) with a message of inclusion and an objective to grow its audience amongst motorsport fans and a wider audience.   Created for the auto outfit’s Toyota Racing division by agency Saatchi & Saatchi and… Continue reading Toyota Racing Debuts Inclusive ‘Part Of Something Greater’ At NASCAR’s Daytona 500

Wendy’s Lines Up At NASCAR’s Daytona 500 To Bring Back ‘Where’s The Beef?’

US fast food chain Wendy’s teamed up with The Legacy Motor Club’s NASCAR racing team to revive its famous ‘Where’s The Beef?’ slogan during the 2023 Daytona 500.   The return of the ‘Where’s The Beef?’ slogan, which first appeared in Wendy’s advertising back in 1984 through ‘Fluffy Bun’ (one of the most memorable Super… Continue reading Wendy’s Lines Up At NASCAR’s Daytona 500 To Bring Back ‘Where’s The Beef?’

NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500

February saw long-time official NASCAR tire partner Goodyear debut a new ‘No Last Lap’ campaign to leverage the series’ flagship Daytona 500 race, to promote the company’s sponsorship extension and to celebrate the US stock car series’ 75th anniversary.   Goodyear, the exclusive tire for NASCAR’s top three national series, based its activation around the… Continue reading NASCAR Tire Partner Goodyear Marks Renewal & Series 75th Anniversary Via ‘No Last Lap’ At Daytona 500

Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500

On 20 February, during NASCAR’s Daytona 500, Toyota premiered an action-packed, high-octane commercial called ‘Vroom’ across TV and online platforms to celebrate the auto giant’s motorsport heritage.   Created with agency Saatchi & Saatchi, produced by JOJX and helmed by Director Alessandro Paccini, the passionate spot seeks to champion Toyota’s dedication to racing success –… Continue reading Toyota ‘Vroom’ Spot Captures Racing Thrills To Leverage NASCAR’s Daytona 500

NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks

NASCAR and Daytona International Speedway tasked agency St John to create a welcoming property takeover at partner airport Daytona Beach International for race fans arriving for the 2021 Daytona 500 and to capture media attention and drive positive PR around the race.   With just a three-week turnaround from brief to launch, the Jacksonville (Florida)… Continue reading NASCAR’s Daytona 500 Airport Takeover Led By Baggage Carousel Model Car Racetracks

Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign

To celebrate the opening weekend of the 2020 NASCAR season at Daytona, Toyota Racing launched a campaign which saw legendary driver Kyle Busch ‘Sign The Line’ at the iconic International Speedway.   Working with WhatNot Productions, Toyota sought to showcase its new 2021 GR Supra in a unique way – as a track marker.  … Continue reading Kyle Busch ‘Signs The Line’ At Daytona In Toyota Racing’s NASCAR Series Start Campaign

NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling

As the new race season gets underway with the opening Daytona 500 flagship race, NASCAR has launched a major, multi-market ad-led marketing initiative with parallel objectives to deepen engagement with existing fans and also to make non-fans more aware of the sport and thus to potentially lead them towards becoming future fans.   Launched with… Continue reading NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling

Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign

Mountain Dew and its NASCAR team partnered with legendary driver Dale Earnhardt Jr on a campaign that leveraged the 2019 Daytona 500 that aimed to raise awareness of and support for Team Rubicon.   The initiative, which follows on from the PepsiCo brand’s new partnership with the military non-profit organisation (which pairs the skills and… Continue reading Mtn Dew, Dale Earnhardt & Chase Elliott Leverage Daytona 500 For Team Rubicon Cause Campaign

BMW Motorsport Marks Zanardi’s Return To Daytona 500 Via ‘Human Meets Machine’ Short Film

The Daytona 500 24-hour race marks the start of the North American racing season so BMW Motorsport celebrated the start of a special season with a short film celebrating the return of Alex Zanardi to the German auto brand’s endurance driving team.   The video, which marks the return of the Italian racing legend to… Continue reading BMW Motorsport Marks Zanardi’s Return To Daytona 500 Via ‘Human Meets Machine’ Short Film

Busch Beer Marks 40-Year NASCAR Partnership With #Car2Can Daytona 500 Contest

Busch decided to celebrate its 40-year tie-up with the Daytona 500 by literally turning Busch-driver Kevin Harvick’s No.4 car into a limited-edition Busch Car 2 Can collection.   The activation, developed in harness with agency Deutsche NY, celebrates the beer brand’s status as the longest running sponsor of NASCAR,   The competition offers NASCAR fans,… Continue reading Busch Beer Marks 40-Year NASCAR Partnership With #Car2Can Daytona 500 Contest

Busch Beer & Stewart Haas Racing’s On-Pack & Social Competition Sends 500 Fans To Daytona 500

Stewart-Haas Racing sponsor Busch Beer launched an inventive NASCAR competition that blends on-pack and social media to offer fans a chance to win a VIP trip to the Daytona 500.   To drop the flag on the new Monster Energy NASCAR Cup Series, the Anheuser-Busch owned brand is activating its race team rights to give… Continue reading Busch Beer & Stewart Haas Racing’s On-Pack & Social Competition Sends 500 Fans To Daytona 500