ICC broadcast partner Foxtel promoted its coverage of the ICC T20 World Cups through a star-studded, cinematic space epic campaign called ‘Don’t Miss A Thing’ which celebrated Australia’s longest ever summer of cricket and sent some of the biggest names in the game on a mission to defend the host nation’s titles as they come… Continue reading Foxtel’s In-House Unit Promotes Men’s & Women’s T20 World Cups Via ‘Don’t Miss A Thing’
Tag: Fox Sport
NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling
As the new race season gets underway with the opening Daytona 500 flagship race, NASCAR has launched a major, multi-market ad-led marketing initiative with parallel objectives to deepen engagement with existing fans and also to make non-fans more aware of the sport and thus to potentially lead them towards becoming future fans. Launched with… Continue reading NASCAR Launches New Multi-Market, National/Local Promotional Campaign Focused on Storytelling
Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
NFL automotive partner Hyundai’s ‘A Better Super Bowl’ in-game ad was filmed live during the match and connected serving soldiers overseas with their loved ones back in the USA using satellite technology, two-way 360° cameras and immersive pods. The activation, developed in harness with agency of record Innocean, was centered on a 90-second spot… Continue reading Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
