To activate its partnerships with Roland Garros and Wimbledon, global technology and mobile company OPPO, created a 360-degree, multi-stage global campaign running through June and July which boosted brand and partnership awareness, highlighted key products and aimed to inspire the next generation of tennis fans. Created in harness with agency Sid Lee, the twin-tournament… Continue reading Francesca Jones Leads OPPO Roland Garros/Wimbledon ‘Inspiration Ahead’ Campaign To Inspire A New Generation
Tag: 360
Blake Griffin Fronts Jordan Brand’s TV-Led, 360-Degree Salute To The Magic Of ‘The Playground’
Blake Griffin stars in a new Jordan Brand campaign celebrating the magic of the playground court in a nostalgic summer hoops initiative that also features rapper Fabolous (and his son). The early August initiative is a 360 suite of marketing content that aims to represent ‘a summertime ode to the magic of the community… Continue reading Blake Griffin Fronts Jordan Brand’s TV-Led, 360-Degree Salute To The Magic Of ‘The Playground’
Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
NFL automotive partner Hyundai’s ‘A Better Super Bowl’ in-game ad was filmed live during the match and connected serving soldiers overseas with their loved ones back in the USA using satellite technology, two-way 360° cameras and immersive pods. The activation, developed in harness with agency of record Innocean, was centered on a 90-second spot… Continue reading Hyundai’s Live ‘Better Super Bowl’ Ad Surprises Serving Soliders Via Satellite, 360° Cameras & Immersive Pods
Jaguar Panasonic Racing Team’s Paris Motor Show Formula E Vritual Reality Experience
To celebrate the launch of Panasonic Jaguar Racing’s entry into Formula E, the team offered visitors to the Paris Motor Show a dynamic, interactive opportunity to experience the excitement of its new electric race car. Set in a bespoke, branded, virtual reality theatre erected on the Jaguar Land Rover stand, users are positioned in… Continue reading Jaguar Panasonic Racing Team’s Paris Motor Show Formula E Vritual Reality Experience
Standard Chartered, Liverpool (& John Barnes)’s Striking 360° VR ‘Inside Anfield’ Tour
As its new stand opens, primary sponsor Standard Chartered Bank has released a stunning 360-degree tour of Anfield, called ‘Inside Anfield’, narrated by club legend John Barnes (and also featuring former forward Robbie Fowler). As well as featuring an innovative peek at most of the historic stadium’s iconic spots and famous features, the virtual reality… Continue reading Standard Chartered, Liverpool (& John Barnes)’s Striking 360° VR ‘Inside Anfield’ Tour
Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
Stella Artois is leveraging its status as the Official Beer of The Championships through a new 360° Wimbledon campaign inspired by the personal journeys and modest beginnings of those behind the origins of the beer and of the tennis tournament. The integrated campaign, which launched on 13 June, celebrates the legacy of the legendary… Continue reading Stella Artois’ Work For Wimbledon Spans TV, OOH, Theatre, VoD, Digital, Social & Trade
PepsiMax Unveils UEFA CL Final ‘Volley 360’ Immersive Fan Experience
UEFA Champions League sponsor Pepsi Max has created a spectacular ‘Volley 360’ immersive on-site experience for fans to test themselves against during the build up to the 2016 final. In host city Milan’s Piazza Castello, the soft drinks giant has built the ultimate, hi-tech volley challenge and, between 26 and 29 May, supporters are being… Continue reading PepsiMax Unveils UEFA CL Final ‘Volley 360’ Immersive Fan Experience
