Following the first six races, Season 9 of the ABB FIA Formula E World Championship proving to be dramatic and unpredictable: with five different drivers topping the podium and the TAG Heuer Porsche Formula E Team leading the Teams’ and Drivers’ standings (through Pascal Wehrlein). To celebrate mid-season excitement and momentum and seek to… Continue reading Formula E Cpaims ‘Progress Is Unstoppable’ In Film Championing Season 9 Thrills
Tag: Formula E
Formula E’s Promotes Diriyah As It Unleashes New Season Gen 3 Car Onto Saudi Streets
Formula E (FE) worked with agency and production company La Familia London to promote the 2023 CORE Diriyah E-Prix which positioned Saudi Arabia and the racing series as accelerators of change by connecting Diriyah’s cultural heritage with a tech-leading vision of the future – embodied by the new Gen 3 car. Helmed by Directors… Continue reading Formula E’s Promotes Diriyah As It Unleashes New Season Gen 3 Car Onto Saudi Streets
Tom Hiddleston Fronts Formula E & UNICEF ‘Take A Breath’ Sustainability Campaign
On 20 July, Formula E and UNICEF launch a global sustainability campaign called ‘Take a Breath’ spearheaded by a short film starring actor and UNICEF ambassador Tom Hiddleston. The initiative sets out to highlight the impact air pollution has on children and to provide advice to consumers and businesses on steps they can take to improve it.… Continue reading Tom Hiddleston Fronts Formula E & UNICEF ‘Take A Breath’ Sustainability Campaign
Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
The ABB FIA Formula E World Championship launched an integrated ‘No Turning Back’ campaign spanning TV, cinema and digital and social to build excitement and hype ahead of the start of Season 8 through racing drama and the sporting rivalries between drivers and teams. The campaign, created by Uncommon Creative Studio, initially rolled out… Continue reading Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Centred around a self-described ‘never been done before’ electric visual stunt with one of its Formula E cars, Nissan leveraged its Manchester City FC sponsorship to promote its electric range in a real-time marketing stunt running under its current ‘Feel Electric platform. The November live experience, which was developed with agency Dark Horses and… Continue reading Nissan & Its Formula E Team Activate Man City Partnership In ‘Feel Electric’ Live Light Stunt
Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
A new campaign, created in harness with agency Uncommon, was inspired by Formula E races on city streets and introduces the series’ new brand positioning and vision to accelerate sustainable human progress through the power of electric racing. This strategic message was brought to life via the campaign’s launch film which seeks to capture… Continue reading Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
A new global campaign called ‘Change. Accelerated’ launched ahead of the opening race of Formula E’s seventh season and focuses on the rights owner’s role in accelerating change on and off the track. The electric-racing series targets a new digital audience of young, socially conscious sports fans through this digital-first campaign which will roll out and… Continue reading Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
Envision Virgin Racing ‘Together For Our Planet’ Campaigns Promotes New Partnership With COP26
Formula E team Envision Virgin Racing is using its values, mission and its electric race cars to promote the environment and encourage global action against climate change through a new partnership with COP26. Launched on 14 January, the campaign is linked to the UK government’s build-up to the COP26 event: an environmental summit to… Continue reading Envision Virgin Racing ‘Together For Our Planet’ Campaigns Promotes New Partnership With COP26
Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision
Mid July saw Shell launch a new initiative called ‘Race for The Future’ to leverage its partnership with ABB Formula E Championship team Nissan e.dams and showcase future thinkers’ vision for e-mobility. The energy giant linked up with the Nissan e.dams Formula E team for Season 5 of the ABB Formula E Championship in a… Continue reading Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision
Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from other established motor racing rights holders. The new look has been inspired by the ‘rawness of urban city environment’ and design elements are layered and… Continue reading Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
Jaguar Panasonic Racing Team’s Paris Motor Show Formula E Vritual Reality Experience
To celebrate the launch of Panasonic Jaguar Racing’s entry into Formula E, the team offered visitors to the Paris Motor Show a dynamic, interactive opportunity to experience the excitement of its new electric race car. Set in a bespoke, branded, virtual reality theatre erected on the Jaguar Land Rover stand, users are positioned in… Continue reading Jaguar Panasonic Racing Team’s Paris Motor Show Formula E Vritual Reality Experience
Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
Jaguar Land Rover is partnering with virtual band Gorillaz guitarist Noodles as a global ambassador for a new campaign celebrating the auto brand’s electric vehicle technology and its new Panasonic Jaguar Racing Formula E team. The campaign objective is to aims to highlight the auto outfit’s green technologies, address the global skills gap in manufacturing… Continue reading Jaguar Land Rover Partners With Gorillaz (Toon) Guitarist To Promote Formula E Racing Debut
