Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup. Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
Tag: Uncommon
IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
On 25 January, days ahead of the start of Beijing 2022, the International Olympic Committee (IOC) unveiled a ‘Stronger Together’ short film across its digital and social channels to build hype ahead of the Winter Olympic Games and express global athlete solidarity. The spot, which runs with the copy line “Every rise, every fall, every… Continue reading IOC Rolls Out Fresh ‘Stronger Together’ Film Ahead Of Beijing 2022 Winter Olympics
Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
The ABB FIA Formula E World Championship launched an integrated ‘No Turning Back’ campaign spanning TV, cinema and digital and social to build excitement and hype ahead of the start of Season 8 through racing drama and the sporting rivalries between drivers and teams. The campaign, created by Uncommon Creative Studio, initially rolled out… Continue reading Formula E New Season ‘No Turning Back’ Captures Drama & Excitement To Build Hype For Season 8
Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding
Google teamed up with footballer and social campaigner Marcus Rashford to ask some of life’s biggest questions in the latest wave of its ‘Search On’ UK campaign celebrating the power of curiosity. Developed in harness with agency Uncommon, the search giant’s campaign invites viewers to explore the world around them by asking questions about… Continue reading Google & Rashford Ask Searching Questions, Celebrate Curiosity & Deepen Understanding
Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
A new campaign, created in harness with agency Uncommon, was inspired by Formula E races on city streets and introduces the series’ new brand positioning and vision to accelerate sustainable human progress through the power of electric racing. This strategic message was brought to life via the campaign’s launch film which seeks to capture… Continue reading Formula E’s ‘Change. Accelerated’ Introduces New Brand Position & Vision Of The Future
Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
A new global campaign called ‘Change. Accelerated’ launched ahead of the opening race of Formula E’s seventh season and focuses on the rights owner’s role in accelerating change on and off the track. The electric-racing series targets a new digital audience of young, socially conscious sports fans through this digital-first campaign which will roll out and… Continue reading Formula E Green Lights The Start Of New Season Via ‘Change. Accelerated’ Brand Campaign
Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
A local market, social storytelling campaign from Nike sees the sportswear behemoth showcase little known stories about some of England’s Women’s World Cup stars via a social video series narrated by a rapper. Each spot, appearing on Instagram Stories, explores one players’ backstory: showcasing where they are from and their path to elite football.… Continue reading Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
