Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot

Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup.   Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot

Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign

Ambassadors Eric Cantona, Mason Mount and Thierry Henry are amongst the footballers fronting Sports Direct’s ‘Give Me Football’ Christmas campaign which sees some of soccer’s biggest names star in a series of spin-off spots that seek to subvert the traditional UK Christmas ad arms race.   The campaign, created by COPA90 and helmed by Pulse… Continue reading Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign

EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award

This year’s winner of Channel 4’s annual Diversity In Advertising Award was won by EA Sports FIFA21 ‘Inspiring the Next Generation of Footballers’ campaign which highlights the lack of British Asian representation in professional football whilst celebrating the grassroots Midnight Ramadan League.   The initiative, which was conceived and developed in partnership with creative agency… Continue reading EA Sports’ FIFA 21 ‘Inspiring the Next Generation of Footballers’ campaign Scoops Channel 4’s Diversity in Advertising Award