The second half of March saw Arsenal FC, the Arsenal Foundation and packaging supplier Ball Corporation leverage Global Recycling Day by launching a three-week fan tournament called ‘The Green Gooners Cup‘. Kicking off on 18 March, the unique eco-focused tournament, encourages Arsenal fans to engage with and participate in ecology and environment activities – ranging… Continue reading Arsenal FC, It’s Foundation & Ball Corporation Launch ‘The Green Gooners Cup’ Search For The Club’s Greenest Fan
Tag: Gabriel Jesus
Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Ambassadors Eric Cantona, Mason Mount and Thierry Henry are amongst the footballers fronting Sports Direct’s ‘Give Me Football’ Christmas campaign which sees some of soccer’s biggest names star in a series of spin-off spots that seek to subvert the traditional UK Christmas ad arms race. The campaign, created by COPA90 and helmed by Pulse… Continue reading Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
March saw the launch of a new global Gatorade campaign called ‘The Greatest Never Settle’ which features stars from the sports drink brand’s endorser stable and highlights the brand’s ongoing commitment to inspire the next generation of athletes on their path to greatness. Launched to leverage the PepsiCo owned sport drink’s partnership with the… Continue reading Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Hays Worldwide, the Official Recruitment Partner of Manchester City, teamed up with sport and entertainment agency We Are Fearless to create a new strand of its ‘Behind Every Goal’ campaign which draws on parallels between the world of elite football and the world of work. The international recruitment company’s activation is built around a… Continue reading Hays Leverages Man City Sponsorship Via ‘What Attributes Power Man City’s Teams’ Video Series
Gatorade Turns Sweat Into Art In Campaign Starring Lionel Messi and Gabriel Jesus
Gatorade rolled out a new global football campaign, fronted by player ambassadors Lionel Messi and Gabriel Jesus, revolving around perspiration and titled ‘Make Them Sweat’ The initiative, created in collaboration with agency TBWA\Chiat\Day, runs under PepsiCo’s official UEFA partnership and leveraged the quarter finals of the UEFA Champions League. Gatorade leverages its status… Continue reading Gatorade Turns Sweat Into Art In Campaign Starring Lionel Messi and Gabriel Jesus
Messi, Suarez & Jesus Front Gatorade Russia 2018 ‘Everything Changes’ Ambush & Soccer-Specific Product Launch
Close friends and FC Barcelona teammates Lionel Messi and Luis Suárez become feisty and fierce competitors in Gatorade’s largest every global campaign leveraging/ambushing Russia 2018. The new campaign, which was developed with agency TBWA/Chiat/Day Las Angeles and which rolled out more than a month ahead of the start of the FIFA World Cup, is… Continue reading Messi, Suarez & Jesus Front Gatorade Russia 2018 ‘Everything Changes’ Ambush & Soccer-Specific Product Launch
Gabriel Jesus (& Moise Kean) Front Adidas Football’s Latest Gameday-Plus Online Film Series
Adidas releases a fresh film featuring its new football endorser and recent Manchester City striker signing Gabriel Jesus to the test – to see if he can run faster than fire (and activate its UEFA Champions League sponsorship). The spot sees the young Brazilian attacker accept the challenge as he explains his own hunger… Continue reading Gabriel Jesus (& Moise Kean) Front Adidas Football’s Latest Gameday-Plus Online Film Series
