Rolling out from 21 November, leveraging the side’s opening game in the 2022 FIFA Men’s World Cup, the Royal Spanish Football Federation (RFEF) sought to build excitement around the match and support for the national team through a campaign called El Gol de Todos / Everyone’s Goal’. Focused on the legendary goal scored by… Continue reading Spanish National Team Hypes World Cup Via Historic ‘El Gol de Todos / Everyone’s Goal’ Campaign
Tag: Christmas
Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Ambassadors Eric Cantona, Mason Mount and Thierry Henry are amongst the footballers fronting Sports Direct’s ‘Give Me Football’ Christmas campaign which sees some of soccer’s biggest names star in a series of spin-off spots that seek to subvert the traditional UK Christmas ad arms race. The campaign, created by COPA90 and helmed by Pulse… Continue reading Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign
Aldi’s Annual Kevin The Carrot ‘Feast Of Football’ Xmas Ad Recreates Nike’s Iconic Airport Spot
Aldi’s 2022 Christmas campaign sees its long-running and endearing ‘Kevin the Carrot’ festive brand character showcase his soccer skills in a supermarket parody of Nike’s iconic 1998 ‘Airport’ World Cup ad (which featured the Nike sponsored Brazil squad). For the seventh consecutive year, Kevin fronts the food retailer’s festive marketing initiative and the online… Continue reading Aldi’s Annual Kevin The Carrot ‘Feast Of Football’ Xmas Ad Recreates Nike’s Iconic Airport Spot
Sports Direct’s Star Studded Spot Seeks To Inspires The UK To ‘Go All Out’ This Christmas
Sports Direct’s star-studded, action-packed Christmas campaign features a powerful team of athlete ambassadors – including Jack Grealish, Emma Raducanu and Jessica Ennis-Hill – in a high-energy rallying call for viewers to get out and play whatever the weather. Launched on 4 November, the retailer’s 2021 festive campaign aims to encourage viewers to get off… Continue reading Sports Direct’s Star Studded Spot Seeks To Inspires The UK To ‘Go All Out’ This Christmas
Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
The first week of November saw Intersport Elverys launch its 2020 Christmas campaign which seeks to epitomise exactly what we’re all thinking this festive season whilst supporting Irish sport. The new campaign, which launched on TV and online on 6 November, sees Intersport Elverys predict that sports will take centre stage this Christmas and… Continue reading Irish Retailer Intersport Elverys Launch New Christmas Wish List Campaign
JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
6 November saw the online and television debut of JD Sports Christmas campaign, called ‘JD Wonderland’, which features a team of famous sport and entertainment faces and challenges viewers to spot them all. The sports retailer worked with Manchester’s The Chase Creative Consultancy (and its partner production company The Chase Films) to create a campaign… Continue reading JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
Following in the footsteps of last year’s holiday campaign, DICK’s Sporting again teamed up with agency Anomaly NY to bring back the loveable holiday present animated characters who appeared in the 2019 festive ‘The New Kid‘ commercial. The 2020 version sees the same group escapes from a DICK’S Sporting Goods Distribution Centre, commandeer a delivery truck, and… Continue reading DICK’S Sporting Goods Launches e-Commerce Focused ‘Every Season Starts At…’ Festive Marketing Campaign
‘The New Kid’ Embarks On A Sneaky Sneakers Journey In Dick’s Sporting Goods Xmas Ad
Mid November saw the launch of a festive DICK’S Sporting Goods Christmas campaign, called ‘The New Kid’, which sees a store come to life after closing time and a youngster embark on a fun filled journey of friendship and discovery – but instead of a wide-eyed child the protagonist is a new Nike Air Max… Continue reading ‘The New Kid’ Embarks On A Sneaky Sneakers Journey In Dick’s Sporting Goods Xmas Ad
NBA’s December Campaign ‘Lights Up’ Christmas To Promote Its Festive Schedule
Each year the NBA dominates the festive sporting landscape by scheduling great games featuring big stars on Christmas Day and building up to its holiday matchups the league’s annual Christmas ad campaign is also eagerly awaited. This year the NBA teamed up with agency Translation to light up Christmas Day in an entirely new… Continue reading NBA’s December Campaign ‘Lights Up’ Christmas To Promote Its Festive Schedule
Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
For the festive season, Foot Locker helped hoops fans feel the seasonal spirit by teasing the launch of the Gatorade AJ1s sneakers through its first ‘Snapchat unboxing lens’. Foot Locker’s innovative Christmas augmented reality approach enabled trainer fans virtually unbox the new Gatorade AJ1s before they went on sale on 26 December. This… Continue reading Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
The festive season can be either be full of Christmas cheer and full-throttle fun, or argumentative and anxiety inducing stress. At the start off the season, the media usually even rolls out a parade of physiologists and scientists to pontificate about all the associated Christmas challenges. But this year Canadian athletic brand Lululemon… Continue reading Lululemon’s Zen Christmas ‘Breathe It All In’ Campaign Across Digital, Social, iTunes & Spotify
NBA Stars Sit On Santa’s Lap As Festive ESPN Video Series Promotes Broadcaster’s NBA Xmas Day Line-up
In the UK Boxing Day means football, while in the USA Thanksgiving also means, er, well, football, but an American Christmas just isn’t Christmas without the NBA and so broadcaster ESPN is promoting the festive hoops fixtures with a new campaign claiming that Xmas is the official holiday of the NBA. Basketball rules US… Continue reading NBA Stars Sit On Santa’s Lap As Festive ESPN Video Series Promotes Broadcaster’s NBA Xmas Day Line-up
