Ahead of his ‘Knockout Chaos’ clash with heavyweight mixed martial artist and professional boxer Francis Ngannou, Under Armour marked the renewal of its long-term athlete partnership with former World Heavyweight Champion Anthony Joshua with the release of an AI-led, AJ-focused campaign called ‘Forever Is Made Now’. Anthony Joshua signed a long-term partnership renewal with US… Continue reading Under Armour Champions AJ Tie-Up & ‘Knockout Chaos’ Fight Via ‘Forever Is Made Now’
Tag: Anthony Joshua
Saudi Arabia’s Riyadh Season Rolls Out Streetfighter Stile, Arcade Game Influenced ‘Knockout Chaos’ Joshua v Nganou Promo
Riyadh Season, part of Saudi Arabia’s General Authority for Entertainment (GEA), rolled out its latest big fight promotional campaign in early March called ‘Knockout Chaos’ which features former World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion Francis Ngannou and promotes the cross-code brawl between the two scheduled for 8 March at the Kingdom… Continue reading Saudi Arabia’s Riyadh Season Rolls Out Streetfighter Stile, Arcade Game Influenced ‘Knockout Chaos’ Joshua v Nganou Promo
JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
6 November saw the online and television debut of JD Sports Christmas campaign, called ‘JD Wonderland’, which features a team of famous sport and entertainment faces and challenges viewers to spot them all. The sports retailer worked with Manchester’s The Chase Creative Consultancy (and its partner production company The Chase Films) to create a campaign… Continue reading JD Sports ‘JD Wonderland’ Christmas Campaign Moves From Shop Mannequins To Sports Celebrity Shangri-La
EA Sports Teams Up With Anthony Joshua To Launch UFC 4 via ‘Shape Your Legend’
EA Sports launched a powerful film in the first half of August to promote heavyweight champion Anthony Joshua’s arrival into its new UFC 4 game. Agency 20something worked with production company Kode on the campaign which features AJ training in Finchley and District Amateur Boxing Club – where his fight career began. The film shows AJ… Continue reading EA Sports Teams Up With Anthony Joshua To Launch UFC 4 via ‘Shape Your Legend’
Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
Lucozade Sport launched a multi-strand activation leveraging its sponsorship of the England Womens Team ahead of the FIFA World Cup that includes an on bottle promotion and which is led by a rewrite of the famous ‘Three Lions’ anthem. The brand, which is the official sports drinks and hydration partner of the England women’s… Continue reading Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
The end of April saw William Hill, one of Britain’s leading betting brands, launched a new advertising campaign featuring athlete ambassador and world heavyweight champion Anthony Joshua (OBE). The integrated, six week marketing initiative – which initially aimed to leverage the build up to Joshua’s world title defence on 1 June in Madison Square Garden… Continue reading William Hill Launch Anthony Joshua Knock Out Moment Campaign Ahead Of Madison Square Garden Bout
JD Sports Leverages AJ Tie-Up With Private Jet #JDOfficialPlane Campaign To Drive App & JDX Sign Ups
Ahead of his 1 June heavyweight battle with Jarrell ‘Big Baby’ Miller, Anthony Joshua’s official sports retail partner JD Sports ran an app and JDX sign-up campaign offering fans a chance to fly to New York on the official JD private jet to watch the world champion defend his titles. The campaign mechanic was… Continue reading JD Sports Leverages AJ Tie-Up With Private Jet #JDOfficialPlane Campaign To Drive App & JDX Sign Ups
AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary
Lucozade Sport’s first ever documentary tells the story of a young Londoner meeting his hero, Anthony Joshua, in a story about the power of coaching. The Suntory owned sports drinks’ first long-form film, called ‘The Next Move’, was launched 10 days ahead of Joshua’s Wembley fight against Alexander Povetkin. The nine-minute brand documentary… Continue reading AJ Inspires Teen To Follow His Dreams In Lucozade Sport’s ‘The Next Move’ Debut Documentary
AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Anthony Joshua’s latest film for Lynx sees the World Heavyweight Champion invite men to join him as part of the ‘Lynx Gold Brotherhood’. The Lynx Brotherhood is a branded community that aims to encourage men to celebrate who they are and to be their best and most confident selves – no matter what (including… Continue reading AJ’s New Lynx Ad & Brand Brotherhood Salutes Men Who Love Hot Sauce & First Person Shooters
Under Armour Activates Around Boxing Ambassador A.J. With ‘Your Greatest Opponent Is You’
Mid March saw Under Armour leverage its athlete ambassador alliance with heavyweight boxing champion Anthony Joshua via a campaign that explores mental determination called ‘Your Greatest Opponent Is You’. The campaign, which aims to inspire young athletes through Joshua’s own thirst for success, leverages increased fan attention around Joshua’s ahead of his next heavyweight… Continue reading Under Armour Activates Around Boxing Ambassador A.J. With ‘Your Greatest Opponent Is You’
Bulk Powders Launches 2018 ‘Dominate Life’ New Year Fitness Push Campaign Fronted Anthony Joshua
Heavyweight boxing champion Anthony Joshua fronts an unusually tongue-in-cheek multi-platform campaign by sports nutrition brand Bulk Powders. To kick-off the New Year and leverage the resolutions-based January health craze, the sports nutrition company’s creative avoids the standard serious, po-faced tone of so much fitness marketing for a tongue-in-cheek approach. The campaign, developed by… Continue reading Bulk Powders Launches 2018 ‘Dominate Life’ New Year Fitness Push Campaign Fronted Anthony Joshua
Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
Ahead of his IBF/WBA world heavyweight fight in Cardiff against Carlos Takam, champion Anthony Joshua fronts an integrated ‘Find Your Magic’ campaign for Lynx The initiative – which includes a hero cinema and TV commercial, a ticket giveaway, experiential and sampling strands – revolves around the theme of male confidence and individuality. The… Continue reading Anthony Joshua Fronts Latest Lynx ‘Find Your Magic’ Campaign Spanning TV & Geo-Locked Sampling
