Riyadh Season, part of Saudi Arabia’s General Authority for Entertainment (GEA), rolled out its latest big fight promotional campaign in early March called ‘Knockout Chaos’ which features former World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion Francis Ngannou and promotes the cross-code brawl between the two scheduled for 8 March at the Kingdom… Continue reading Saudi Arabia’s Riyadh Season Rolls Out Streetfighter Stile, Arcade Game Influenced ‘Knockout Chaos’ Joshua v Nganou Promo
Tag: Saudi Arabia
Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
At the end of 2022 airline Emirates activated its partnership with Real Madrid through a multi-territory campaign fronted by current stars Luka Modrić, Vinícius Júnior and Toni Kroos which aimed to boost travel during the winter season. Titled ‘Fly Better’, the campaign was led by a pair of spots airing across TV, digital and… Continue reading Emirates & Real Madrid Stars Modrić, Kroos & Vinícius Júnior Frint ‘Fly Better’ Campaign
Horse Racing Media Rights Giant HBA Media Rolls Out Video Titles For The Inaugural ‘Saudi Cup’
HBA Media, a leader in horseracing promotion to the sports media industry which manages the international media rights for some of the world’s most prestigious horseracing events, launched the titles video promotion for the first ever ‘Saudi Cup’ – the world’s richest horse race. The horseracing international media rights outfit rolled out the creative… Continue reading Horse Racing Media Rights Giant HBA Media Rolls Out Video Titles For The Inaugural ‘Saudi Cup’
Jaguar & Race Driver Aseel Al Hamad Celebrate End Of Saudi Women Driver Ban With ‘World Driving Day’ Lap
Racing driver and Saudi citizen Aseel Al Hamad teamed up with Jaguar for a new campaign, called ‘The Road Ahead’, which celebrated the end of the Saudi Arabia ban on women drivers. The spot, developed with agency Brooklyn Brothers, sees the pro driver take a jaguar F-Type for a breathtakingly fast lap of honour… Continue reading Jaguar & Race Driver Aseel Al Hamad Celebrate End Of Saudi Women Driver Ban With ‘World Driving Day’ Lap
