Jaguar & Race Driver Aseel Al Hamad Celebrate End Of Saudi Women Driver Ban With ‘World Driving Day’ Lap

Racing driver and Saudi citizen Aseel Al Hamad teamed up with Jaguar for a new campaign, called ‘The Road Ahead’, which celebrated the end of the Saudi Arabia ban on women drivers.   The spot, developed with agency Brooklyn Brothers, sees the pro driver take a jaguar F-Type for a breathtakingly fast lap of honour… Continue reading Jaguar & Race Driver Aseel Al Hamad Celebrate End Of Saudi Women Driver Ban With ‘World Driving Day’ Lap

Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship

Jaguar has premiered its own brand-created movie, Desire, on Facebook as the core element of its Sundance London activation.   The 12-minute film, which is also now running across Jaguar’s other digital platforms, will also be screened by Jaguar at the O2 as part of the Sundance London film festival.   The short movie, starring… Continue reading Jaguar ‘Desire’ Movie Fronts UK Sundance Sponsorship