The Lawn Tennis Association (LTA), the UK national governing body of tennis, launched a summer season, pre-Wimbledon ‘The Tennisables’ marketing push starring Emma Raducanu and Jack Draper which set out to inspire a new generation of kids to play the game and make tennis more engaging, accessible and fun. The integrated advertising and brand… Continue reading LTA Launches ‘The Tennisables’ To Get Next Generation Kids Playing Tennis
Tag: Branded Content
Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Japanese sportswear brand ASICS leveraged its partnership with the annual World Ekiden team relay race through a campaign created in collaboration with painter Frankie Cihi and called ‘The Art Of the Relay’. ASICS is the host of the annual Ekiden Race, which began in Japan back in 1917 and was originally founded on the… Continue reading Sportswear Brand ASICS Partners With Japanese Artists Frankie Cihi For ‘The Art Of Relay’ World Ekiden Campaign
Corona Creates ‘Match Of Ages’ From 70 Years Of Footage For Mexican Fans Missing Football
With sport shut down across the country, beer brand and football team sponsor Corona created a ‘Match Of Ages’ to feed Mexico’s football-starved fans. The beer brand held a game between the country’s two biggest soccer teams – Águilas del América and Chivas Guadalajara – which was based entirely on classic moments from past… Continue reading Corona Creates ‘Match Of Ages’ From 70 Years Of Footage For Mexican Fans Missing Football
SAP & NBA Launch Data-Led ‘GM School’ Branded Content Reality TV Show
The second half of February saw The National Basketball Association (NBA) link up with its data analytics partner SAP on an initiative offering four hoops fans a chance to prove they have what it talks to succeed in the front office in a co-branded reality TV show ‘GM School’. The ‘GM School’ show sees… Continue reading SAP & NBA Launch Data-Led ‘GM School’ Branded Content Reality TV Show
Adidas & Parley Launch Anna Bader ‘Cliff Dive’ Film To Highlight Ocean Plastic Pollution
German cliff diver Anna Bader stars in an epic, new short film from the Adidas/Parley collaboration to highlight plastic pollution in the ocean. Created in collaboration with the environmental group Parley for the Oceans, this dramatic cliff dive gives Adidas and Anna Bader the opportunity to highlight the plight of plastic pollution in the… Continue reading Adidas & Parley Launch Anna Bader ‘Cliff Dive’ Film To Highlight Ocean Plastic Pollution
King Of Content Red Bull Racing Leverages US Grand Prix With Long Form ‘F1 Pit Stop’ Documentary
Launched to leverage interest around the US Grand Prix, 19 October saw Red Bull F1 launch a pit-stop led content marketing campaign spearheaded by a flagship documentary on Red Bull TV called ‘The History of the Pit Stop: Gone in 2 Seconds’. The timing of the initiative roll-out also celebrated the team’s world record… Continue reading King Of Content Red Bull Racing Leverages US Grand Prix With Long Form ‘F1 Pit Stop’ Documentary
Nike’s ‘Margot & Lily’ Long-Form YouTube Series Targets Millennial Women
Nike has launched a new long-form content series on YouTube to engage millennial (Gen Y) women. The eight-part series stars a likeable slacker named Margot and her fitness vlogger friend Lily and revolves around a bet between them which sees Margot making fitness videos and Lily making friends. Episode 1, ‘Margot vs Lily’,… Continue reading Nike’s ‘Margot & Lily’ Long-Form YouTube Series Targets Millennial Women
BNP Paribas French Open ‘We Are Tennis’ & ‘Super Ball Kids’
BNP Paribas, the Official Main Partner of the French Open tennis tournament continues to activate around its fan-centric concept ‘We Are Tennis’. For Roland Garros 2015, the initiative is being spearheaded by an online spot, as well as with an array of socially-led content – such as Quel entraînement ! Bravo… Continue reading BNP Paribas French Open ‘We Are Tennis’ & ‘Super Ball Kids’
Heineken’s Global UEFA CL Refresh #ChampionTheMatch Looks Beyond Football
Heineken is rebooting last season’s Champions League #ShareTheSofa social activation with #ChampionTheMatch – a fresh matchday and in-game campaign. UEFA’s official beer brand has launched its 2015 Champions League activity with a dynamic 90-second global TV spot, called ‘The Match’, exploring just how far a fan will go to see a big game. … Continue reading Heineken’s Global UEFA CL Refresh #ChampionTheMatch Looks Beyond Football
Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
CIROC and The GRAMMY Awards teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session called ‘Step Into The Circle. The partners invited musicians who’d never met before to a mysterious brand-backed jam session that ‘brought artists and new friends together through… Continue reading Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
At the centre of Accenture’s position as the official technology partner RBS 6 Nations Rugby Championships is developing the tournament app – which reflects the sponsor’s mission to bring technology and digital expertise to the property. The multinational management and technology consultancy is in the fourth year of a partnership, which runs from 2014… Continue reading Accenture App & Media Tie-In Activates 6 Nations Via ‘Creative Data’
Kids Lead Medibank #WePlay Aussie Open Recreations
Medibank’s Australian Open #WePlay content-led initiative revolved around the creative idea of having a cast of kids replay each day’s major and memorable moments from the tournament. The health insurer basically rebuilt a set of the centre court and created 32 kids costumes (based on what the tournament’s main stars will wear) in order… Continue reading Kids Lead Medibank #WePlay Aussie Open Recreations
