In April, Cameron Black became the first blind journalist to commentate on a live game during the NBA Playoffs through Michelob Ultra’s ‘Dreamcaster’ platform which features AI-driven technology which mixes real-time sounds, vibrations and braille data to create a vivid sensory experience for the vision impaired. For Game 3 of the East’s New York Knicks vs… Continue reading Michelob Ultra AI-Driven ‘Dreamcaster’ Helps Sight-Impaired Fans Experience The Thrill Of The NBA
Tag: Live Commentary
Heineken’s Global UEFA CL Refresh #ChampionTheMatch Looks Beyond Football
Heineken is rebooting last season’s Champions League #ShareTheSofa social activation with #ChampionTheMatch – a fresh matchday and in-game campaign. UEFA’s official beer brand has launched its 2015 Champions League activity with a dynamic 90-second global TV spot, called ‘The Match’, exploring just how far a fan will go to see a big game. … Continue reading Heineken’s Global UEFA CL Refresh #ChampionTheMatch Looks Beyond Football
