Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Tag: The Grammy Awards
Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
GRAMMYs sponsor Aflac activated around the event via an integrated, multi-platform campaign that ranged from bringing its familiar duck brand mascot to the red carpet, ‘speeding up’ ad breaks during E!’s red carpet pre-awards ceremony show and launching a GRAMMYs radio station on Pandora. Indeed, its GRAMMYs campaign is its biggest and most integrated marketing effort… Continue reading Speed-Led Aflac Disruption Aims To Create GRAMMYs Synergies
Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
CIROC and The GRAMMY Awards teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session called ‘Step Into The Circle. The partners invited musicians who’d never met before to a mysterious brand-backed jam session that ‘brought artists and new friends together through… Continue reading Ciroc & GRAMMYs ‘Step Into the Circle’ Jam Session
Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
At the heart of Whirpool’s GRAMMYs activation sits its ‘Care Is Musical Contest’ – a web-focused consumer singing competition that offers the winner a unique chance to perform in the brand’s GRAMMYs telecast commercial. Based on consumer-sung versions of ‘You are My Sunshine’, the competition was promoted with a social media campaign that launched… Continue reading Whirlpool’s GRAMMYs ‘Care Is Musical’ Consumer Song Contest
Pepsi Launches ‘Out Of The Blue’ Music Experiences At 2015 GRAMMYs
Following hot on the heels of its blockbuster 2015 Super Bowl Halftime Show, Pepsi followed up its flagship sports activation with its main music partnership by using the GRAMMYs to launch its new ‘Out of the Blue’ music experience initiative. Kicking off on GRAMMYs Sunday (8 February) and running for 100 days, the programme will… Continue reading Pepsi Launches ‘Out Of The Blue’ Music Experiences At 2015 GRAMMYs
