Hyundai, official auto sponsor of the NFL, is rolling out a set of four digital documentaries exploring the personal draft stories of four young and hopeful players looking to go professional. The films focus on the lives of four players – Mitchell Trubisky, OJ Howard, Mike Williams and Haason Reddick – all of whom are projected by most… Continue reading Hyundai ‘Rolling With The Rookies’ Short Film Series & Car Wraps Offer Fans A Look At ‘Road To The NFL’
Tag: Documentaries
RFU Links With Vice & Vlogs On #WeCallItRugby To Help A New Generation Find Rugby
A few days after the Rugby World Cup kicked off, the host nation rugby union has launched a new campaign – ‘We Call It Rugby’ – to challenge rugby stereotypes, to connect with the next generation and to encourage young, non-traditional rugby demographics to take up the sport. The objective of this national, digital… Continue reading RFU Links With Vice & Vlogs On #WeCallItRugby To Help A New Generation Find Rugby
Pepsi Launches ‘Out Of The Blue’ Music Experiences At 2015 GRAMMYs
Following hot on the heels of its blockbuster 2015 Super Bowl Halftime Show, Pepsi followed up its flagship sports activation with its main music partnership by using the GRAMMYs to launch its new ‘Out of the Blue’ music experience initiative. Kicking off on GRAMMYs Sunday (8 February) and running for 100 days, the programme will… Continue reading Pepsi Launches ‘Out Of The Blue’ Music Experiences At 2015 GRAMMYs
Iniesta Leads Powerade’s World Cup #PowerThrough
April saw Powerade, FIFA’s official sportsdrink, launch its central, global World Cup campaign fronted by FC Barcelona and Span star Andrés Iniesta and called ‘There’s Power In Every Game’. The integrated campaign from the Coca-Cola-owned energy drink, created in partnership with Wieden+Kennedy Amsterdam, spans multiple channels including TV spots, print executions, out-of-home ads, documentary… Continue reading Iniesta Leads Powerade’s World Cup #PowerThrough
