Tag: VICE Media

The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Degree® Deodorant Hosts the World’s-First Marathon in the Metaverse, Helping to Shape a More Inclusive Culture of Movement in the New Virtual World

Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper.   Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

RFU Links With Vice & Vlogs On #WeCallItRugby To Help A New Generation Find Rugby

A few days after the Rugby World Cup kicked off, the host nation rugby union has launched a new campaign – ‘We Call It Rugby’ – to challenge rugby stereotypes, to connect with the next generation and to encourage young, non-traditional rugby demographics to take up the sport.   The objective of this national, digital… Continue reading RFU Links With Vice & Vlogs On #WeCallItRugby To Help A New Generation Find Rugby