Tag: Blake Leeper

The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Degree® Deodorant Hosts the World’s-First Marathon in the Metaverse, Helping to Shape a More Inclusive Culture of Movement in the New Virtual World

Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper.   Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity

Nike ‘Play New’ Encourages Trying New Sports (Even If You Suck At Them)

A new digital campaign from Nike called ‘Play New’ – which spans video, Snapchat and TikTok – celebrates play over competition and the freedom of not getting it right on the first try by encouraging viewers to try new sports – even if, at first, they suck at them.   The creative, which will run… Continue reading Nike ‘Play New’ Encourages Trying New Sports (Even If You Suck At Them)