Unilever antiperspirant brand Degree sought to drive lasting change through its inclusive ‘Degree Metathon’ (a ‘marathon in the metaverse’) based in Decentraland and fronted by rapper Fat Joe and Paralympic athlete Blake Leeper. Timed to leverage spiking US marathon interest around the 2022 Boston Marathon (which takes place on 18 April), the deodorant brand… Continue reading The ‘Degree Metathon’ Is A Marathon In The Metaverse That Prioritises Inclusivity
