On 27 January a social media campaign trumpeted the new official partnership between Six Nations Rugby and TikTok: a tie-up pitched as ‘a landmark partnership’ which spans the men’s and women’s tournaments of the leading annual rugby union international competition and which sees the short-form video social network become the title partner of the Women’s… Continue reading TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
Tag: Engagement
UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments
The start of October saw the Local Organising Structure (LOS) responsible for delivering the UEFA Women’s EURO England 2022 appoint a leading group of marcoms agencies to promote and support the tournament led by M&C Saatchi Sport and Entertainment, MATTA, Threepipe Reply, Two Circles and Heart Productions. This multiple agency group will be responsible… Continue reading UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments
Thank You Key Workers – evian & Wimbledon
Evian’s ‘Thank You Key Workers’ was the Official Water of Wimbledon’s 2020 campaign (running in July), based around a ticket/experience giveaway for the 2021 tournament for heroes on the UK’s front line battling the pandemic. Territory: UK Agency: Inside Ideas Group (Creative), Freuds (PR), Procure Worldwide (Influencers), Wavemaker (Media) Objectives … Continue reading Thank You Key Workers – evian & Wimbledon
Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
Hubbed around a bespoke site at https://www.adidas.co.uk/hometeam and promoted across its social channels (particularly Instagram), #Hometeam launched on 20 March and is a blended engagement, utility and list-building initiative responding to the social distancing realities of the coronavirus pandemic. While many people around the world’s lives are at something of a standstill, Adidas maintains… Continue reading Adidas #HomeTeam Free Virtual Events Platform For Hearts, Minds & Bodies Amidst Coronavirus Crisis
‘Wake Up The Red Devil’ Interactive Film Series Sees Man Utd Seek To Grow Chinese Fanbase
Manchester United continues its strategy of using local market content to connect to, engage with and grow the club’s fanbase with the launch of a new film series called ‘Wake Up the Red Devil’. Creatively, the video series blends football with Manga and gaming within a narrative about an interplanetary football match. The… Continue reading ‘Wake Up The Red Devil’ Interactive Film Series Sees Man Utd Seek To Grow Chinese Fanbase
Chevrolet Activates Man Utd Partnership Via Twitter-Led ‘Everything But Football Show’ Season 2
Late October saw Chevrolet launch the second season of its innovative, Twitter-only ‘Everything But Football Football Show’ to continue its bid to drive awareness and generate engagement through its Manchester United primary partnership. This social experience, framed around an episodic talk show starring Manchester United players aims to provide fans with an insider view… Continue reading Chevrolet Activates Man Utd Partnership Via Twitter-Led ‘Everything But Football Show’ Season 2
‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Premier League club Southampton FC has continued its ongoing social spoof engagement strategy with the launch of a series of short comic videos that leverage the release of of the new season of Netflix’s teen sci-fi smash hit Stranger Things 2. The aim behind the initiative is to showcase the success of the Southampton… Continue reading ‘Secret Southampton’ Short Spot Series Sees Soccer Club Leverage Hype For Netflix’s Stranger Things 2
Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Starting in London and rolling out globally, Asics is unveiling its biggest brand repositioning and marketing burst in 25 years in the form of ‘I Move Me’ (asics.com/imoveme) – an initiative designed to make the brand more relevant to a broader audience and engage beyond its traditional running core. The new tagline, identity, positioning… Continue reading Asics ‘I Move Me’ Brand Campaign Kicks-Off In London Leveraging The IAAF World Athletics Championships
Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes
Driving engagement through the festive season with an advent calendar countdown is an obvious way to serve fans property-related content on a regular basis – and teaming up with sponsors to open those daily doors is another no brainer. But is the smartest seasonal tactic to work with a single sponsor across advent, or… Continue reading Advent Calendar Activation: MCFC’s 1 Sponsor Shareable Entertainment vs Team Sky’s Multi Partner Prizes
RFU Links With Vice & Vlogs On #WeCallItRugby To Help A New Generation Find Rugby
A few days after the Rugby World Cup kicked off, the host nation rugby union has launched a new campaign – ‘We Call It Rugby’ – to challenge rugby stereotypes, to connect with the next generation and to encourage young, non-traditional rugby demographics to take up the sport. The objective of this national, digital… Continue reading RFU Links With Vice & Vlogs On #WeCallItRugby To Help A New Generation Find Rugby
Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
In the rights owner rush to engage fans via the latest sexy social platforms, the NBA’s Atlanta franchise encouraged supporters to link-up with one another via the people-connecting (dating) mobile app Tinder Sponsored by ‘people-connecting’ app Tinder, the Hawks promoted ‘Swipe Right Night’ with the tagline: ‘Find your match with the Atlanta Hawks and… Continue reading Tinder Sponsors Atlanta Hawks ‘Swipe Right Night’
LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Japan’s hottest social network LINE, a free call and messaging app that has now truly gone global, is a key driver of the exploding trend of digital stickers which have now themselves become a fan engagement (and revenue generating) opportunity for sports brands. Among the world’s leading sports brands, two of the fastest to… Continue reading LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
