Japan’s hottest social network LINE, a free call and messaging app that has now truly gone global, is a key driver of the exploding trend of digital stickers which have now themselves become a fan engagement (and revenue generating) opportunity for sports brands. Among the world’s leading sports brands, two of the fastest to… Continue reading LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Tag: Messaging App
Oregon Duck Is First Sports Brand To Flirt With Tinder
In recent month’s we’ve seen consumer businesses (like Domino’s Pizza) and even charities (like Social Tees Animal Rescue) experiment with engagement on Tinder and now University Of Oregon has become the first sports brand to flirting with the online dating app. Finding an appropriate tone and approach to leveraging Tinder, a dating app which… Continue reading Oregon Duck Is First Sports Brand To Flirt With Tinder
ChatSport First Media Outfit To Run SnapChat Campaign
Some sport and music brands dipped their toes into SnapChat as a marketing platform in 2013 and it was in June that the curated sports website and app ChatSports become the first sports media company to run a Snapchat campaign. SnapChat, which has more than 30 million active users and its key demographic is… Continue reading ChatSport First Media Outfit To Run SnapChat Campaign
Messi Fronts WeChat & WhatsApp Messaging App Campaigns
It was back at the start of 2013 that we began to see the first advertisers in the sports space begin to test messaging apps as legitimate and powerful platforms and one of the earliest examples came in January when Messi and Ronaldo fronted a WhatsApp themed commercial for Al Jazeera Sport’s coverage of Spain’s… Continue reading Messi Fronts WeChat & WhatsApp Messaging App Campaigns
EWUA’s Football Fan SnapChat Stories Campaign
In December 2013, Eastern Washington University Athletics became one of the first sports properties to leverage SnapChat for a campaign to engage 18 to 24-year old college football fans. Applying the principle of communicating with its fanbase where they are (as opposed to expecting them to come to the property), the athletics department aimed… Continue reading EWUA’s Football Fan SnapChat Stories Campaign
