Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’. The brand backed, multi-national programme is anchored by a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’
Tag: Barcelona
Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
March saw the launch of a new global Gatorade campaign called ‘The Greatest Never Settle’ which features stars from the sports drink brand’s endorser stable and highlights the brand’s ongoing commitment to inspire the next generation of athletes on their path to greatness. Launched to leverage the PepsiCo owned sport drink’s partnership with the… Continue reading Messi, Jesus & Williams Front Gatorade’s Global ‘The Greatest Never Settle’ UCL Activation
FC Barca Fans ‘Bus Stop Street Stunt Experience’
The latest strand of the ongoing ‘Barça Fans Project’ was an ingenious surprise fan experience that began at what seemed an unlikely, unglamorous place – a local bus stop. For members of the public quietly minding their own business whilst waiting for a bus in the Hospital de Llobregat area of Barcelona The… Continue reading FC Barca Fans ‘Bus Stop Street Stunt Experience’
Heineken USA’s UEFA CL Fan Ticket Challenge Stunt
Following on from the launch of its new global #ChampionTheMatch social media led Champions League campaign, Heineken USA has rolled out a local market activation strand based around the plight of American fans who want to watch CL games. The time difference means that US supporters trying to catch UEFA CL matches live either… Continue reading Heineken USA’s UEFA CL Fan Ticket Challenge Stunt
Audi’s Messi V Neymar Keepy-Uppy Barcelona Challenge
Keepy-Uppy, the kingpin of playground football skills, is the creative theme of Audi’s latest Barcelona partnership activation as the premium car brand pits team mates Lionel Messi and Neymar Jr against one another in a viral video based around the ultimate keepy-uppy competition. The objective behind the skills stunt was to drive awareness of Audi’s own energy… Continue reading Audi’s Messi V Neymar Keepy-Uppy Barcelona Challenge
LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Japan’s hottest social network LINE, a free call and messaging app that has now truly gone global, is a key driver of the exploding trend of digital stickers which have now themselves become a fan engagement (and revenue generating) opportunity for sports brands. Among the world’s leading sports brands, two of the fastest to… Continue reading LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
