Global sports shoe retailer Foot Locker celebrated a summer of basketball in Europe through a series of hoops related activations and experiences running between June and August under the title ‘Summer Jam’. The brand backed, multi-national programme is anchored by a three-month long ‘Pan European 5v5 Tournament’, plus it also includes the unveiling of… Continue reading Foot Locker Celebrates Summer Of Basketball With European ‘Summer Jam’
Tag: Branded Tournament
Nike #RiskEverything WC14 Ambush P2: ‘Winner Stays On’
Late April saw the launch of ‘Winner Stays On’, the latest phase of Nike’s #RiskEverything Brazil 2014, which adds a galaxy of stars and some epic story-telling magic to the sportswear giant’s World Cup ambush initiative. The new four-minute commercial opens on a nondescript British park pitch as two teams of young amateurs kick… Continue reading Nike #RiskEverything WC14 Ambush P2: ‘Winner Stays On’
