Baltimore based sports apparel brand Under Armour leverages its partnership with boxer Anthony Joshua ahead of his world heavyweight title fight against Wladimir Klitschko with a new campaign called ‘Inspired By Greatness’. Launched on 26 April, just two days ahead of the 90,000 Wembley Stadium bout, the campaign runs under the sportswear giant’s umbrella… Continue reading Joshua’s Sportswear Sponsor Under Armour Launches ‘Inspired By Greatness’
Tag: Sports Retailer
Arsenal & Puma Launch World’s First Left-Footed Football
Arsenal and kit partner Puma joined forces to create the world’s first football designed for left-footed players. The left-footed ‘evoPOWER’ has been developed by Puma technologists to increase the accuracy, power and precision of left-footed players. The campaign is led by a comic spot featuring a technical explanation from Puma senior product line… Continue reading Arsenal & Puma Launch World’s First Left-Footed Football
Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
Nike has created the world’s first tech-enhanced, interactive LED basketball court to enable NBA star Kobe Bryant teach his moves to young players in Shanghai as part of the Nike RISE project. The full-sized, responsive court, which is equipped with motion-tracking sensors and reactive LED visualisation technology built into the floor, is named the… Continue reading Nike Rise: World’s 1st Tech-Enhanced, Interactive LED Court
Brands Hail Howard & Drive US Keeper Marketing Memes
US keeper Tim Howard broke World Cup records and, while his 15 saves against Belgium couldn’t prevent his side being beaten by Belgium, several brands (both sponsors and ambushers) were quick to leverage his achievements. The dominant approach to leveraging Howard’s impressive performance was to jump on the Howard meme internet bandwagon. While… Continue reading Brands Hail Howard & Drive US Keeper Marketing Memes
Slazenger Wimbledon Ads Built On 112-Year Tie-Up
290 million Slazenger balls could fit into centre Court with the roof closed and 54,250 will be sued during this year’s Championships, but the key number in the tennis brand’s current Wimbledon activation is 112. The official ball partner, all Wimbledon sponsors are referred to as ‘partners’, and Sports Direct (the two brands are… Continue reading Slazenger Wimbledon Ads Built On 112-Year Tie-Up
Nike Ad Leverages Manziel Debate Pre/Post NFL Draft
Nike, making the most of the early mover advantage it gained from signing up star draft prospect Johnny Manziel back in March, launched a new ad campaign on the morning of the NFL Draft leveraging the controversy around the young quarterback The sportswear behemoth’s pre-Draft message surrounding the endless talk and speculation about the… Continue reading Nike Ad Leverages Manziel Debate Pre/Post NFL Draft
Adidas Leverages EPL Climax In Realtime #UnlockTheGame
This season’s premiership is finally over and, while it was a Nike team (Manchester City) who claimed the trophy on the final day, it was rival sportswear giant adidas who arguably ran the best real time campaign leveraging one of the closets championships in years in the fork of ‘Unlock the Game’ The German… Continue reading Adidas Leverages EPL Climax In Realtime #UnlockTheGame
Nike #RiskEverything WC14 Ambush P2: ‘Winner Stays On’
Late April saw the launch of ‘Winner Stays On’, the latest phase of Nike’s #RiskEverything Brazil 2014, which adds a galaxy of stars and some epic story-telling magic to the sportswear giant’s World Cup ambush initiative. The new four-minute commercial opens on a nondescript British park pitch as two teams of young amateurs kick… Continue reading Nike #RiskEverything WC14 Ambush P2: ‘Winner Stays On’
#BetterYourBest Links Asics Running To New Niche Sports
Asics has begun rolling out a multi-channel, multi-phase pan-European campaign to extend its strength in running apparel into other sport segments including rugby and tennis. Continuing its everyday athlete call-to-arms – ‘Better Your Best’ – the initial wave of work promoting its ‘Muscle Support’ collection is led by a new spot running across TV… Continue reading #BetterYourBest Links Asics Running To New Niche Sports
Adidas 26rs: Branded London Marathon Running Club
Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 miles. In addition to logo presence across a slew of London Marathon assets from runner number badges to the finish line banner (and plenty of… Continue reading Adidas 26rs: Branded London Marathon Running Club
Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
Early February saw NBA partner Foot Locker roll out a new campaign strategically themed around the 2014 All-Star Weekend and led by a TV spot called ‘Disguise’. The humorous US athletic equipment retailer’s new commercial is fronted by NBA stars James Harden and Anthony Davis. It revolves around Harden devising a secret plan to… Continue reading Foot Locker & NBA’s ‘Kicks Of All-Star’ Online Platform
ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
The Ashes are here again and cricket fans can rejoice in the return of one of sport’s oldest international rivalries – England against Australia and ASICS, the kit supplier for 2013/14 Ashes hosts Cricket Australia, is rolling out a new ‘unite the country’ style campaign called ‘The Face A Nation’. The big idea behind… Continue reading ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
