Tag: History

‘4 Quartieri, 1CuoreViola / Four Districts, One Purple Heart’ – Le Coq Sportif & Fiorentina

  At the start of the 2017/18 season ACF Fiorentina and Le Coq Sportif launched a digital-first campaign to promote its five new kits for the new season – a familiar purple home jersey and four different away kits each presenting one of the city’s ancient neighbourhoods – to celebrate Florence’s infamous Calcio Storico and… Continue reading ‘4 Quartieri, 1CuoreViola / Four Districts, One Purple Heart’ – Le Coq Sportif & Fiorentina

NHL Legends Front Emotional ‘Spelling’ Commercial Tribute To The 125-Year-Old Stanley Cup

Timed to leverage excitement around the playoffs, this National Hockey League (NHL) campaign celebrates hockey’s history.   The initiative is spearheaded by a TV commercial, breaking on 12 May prior to the first game of the Stanley Cup playoffs conference finals, which highlights the greatest hockey players ever and the trophy that bears all of… Continue reading NHL Legends Front Emotional ‘Spelling’ Commercial Tribute To The 125-Year-Old Stanley Cup

AFL’s New Season Fan-Focused ‘You Make The Game’ TV -Led Campaign

The Australian Football League (AFL) celebrates the launch of its 2016 Toyota AFL Premiership Season with new creative running under its existing ‘You Make The Game’ platform.   Led by a fresh TV spot, developed in harness with agency Cummins & Partners Melbourne, the push champions the role of fans in developing the AFL through… Continue reading AFL’s New Season Fan-Focused ‘You Make The Game’ TV -Led Campaign

Slazenger Wimbledon Ads Built On 112-Year Tie-Up

290 million Slazenger balls could fit into centre Court with the roof closed and 54,250 will be sued during this year’s Championships, but the key number in the tennis brand’s current Wimbledon activation is 112.   The official ball partner, all Wimbledon sponsors are referred to as ‘partners’, and Sports Direct (the two brands are… Continue reading Slazenger Wimbledon Ads Built On 112-Year Tie-Up