Tag: Press Ads

‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms

The Fédération Française de Rugby (FFR) launched a campaign to try and enlist 66m rugby players – the entire population of France – to mobilise support for the squad at the Rugby World Cup and to promote and expand the sport across the nation.   The campaign which has been developed with agency Les Gaulois… Continue reading ‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms

Nike ‘Together’ Celebrates Lebron’s Cleveland Return

Not only is the NBA back, but its stand out player LeBron James is back too – back playing for his home town Cleveland Cavaliers.   Nike Basketball, just one of several brands with an association with the team or the player, is celebrating his return home with a new two-minute film called ‘Together’.  … Continue reading Nike ‘Together’ Celebrates Lebron’s Cleveland Return

Chicago Cubs ‘100 Years At Wrigley Field’ Anniversary

As the Major League Baseball season winds down, one of our favourite property owner campaigns of the 2013/14 MLB season was the Chicago Cubs’ integrated ‘100 Year Anniversary’ campaign for its beloved stadium Wrigley Field.   Of course the Cubs themselves aren’t in the playoffs this year. They never are!   Nevertheless, despite this long… Continue reading Chicago Cubs ‘100 Years At Wrigley Field’ Anniversary

Slazenger Wimbledon Ads Built On 112-Year Tie-Up

290 million Slazenger balls could fit into centre Court with the roof closed and 54,250 will be sued during this year’s Championships, but the key number in the tennis brand’s current Wimbledon activation is 112.   The official ball partner, all Wimbledon sponsors are referred to as ‘partners’, and Sports Direct (the two brands are… Continue reading Slazenger Wimbledon Ads Built On 112-Year Tie-Up

GE’s London 2012 Interactive Infrastructure Olympic Map

IOC partner General Electric has launched an innovative new element to its London 2012 activation in the form of an interactive map that tells the story of the company’s role in powering the Games.   The multi-faceted conglomerate – which provides manufacturing, energy and healthcare services (amongst others) to the Olympics – has developed an… Continue reading GE’s London 2012 Interactive Infrastructure Olympic Map