For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome which saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them (spanning contemporary social topics) in order to inspire viewers and fans not to… Continue reading Overcome – Siemens & FC Bayern
Tag: Manufacturing
The FA & Thomas Lyte Celebrate New 5-Year Trophy & Silverware Tie-Up Via FA Cup Restoration Film
Early May saw the Queen’s Goldsmiths and Silversmiths Thomas Lyte announced as the official trophy and silverware supplier of both The FA and the Emirates FA Cup and the deal was marked with an online film about how the company restored the FA Cup Trophy. The five-minute shirt film was posted on 7 May… Continue reading The FA & Thomas Lyte Celebrate New 5-Year Trophy & Silverware Tie-Up Via FA Cup Restoration Film
English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
The Premier League teamed up with sportswear branding and labelling manufacturer Avery Dennison to launch the specially-designed EPL shirt for its new Hall of Fame. The Hall of Fame was unveiled in the second half of April with the induction of its first two members – Thierry Henry and Alan Shearer – who paired… Continue reading English Premier League & Partner Avery Dennison Unveil Tech-Enabled ‘Hall Of Fame’ Shirt
Reimagine The Game – Siemens & Bayern Munich
Siemens showcased its data and analytics skills by bringing to life its FC Bayern Munich partnership by using audio to record live fan energy and emotion in reaction to matches in the Allianz Arena, mapping it to game-related data and then providing visualisation on a digital platform which explore how fans effect matches (and then… Continue reading Reimagine The Game – Siemens & Bayern Munich
StanleySpot Celebrates Becoming First Main Jersey Partner Of FC Barcelona Women’s Team
Stanley Black & Decker has launched a new campaign leveraging its rights as the new principle shirt partner of the Barcelona women’s team – FC Barcelona Femení. The partnership and new shirt was unveiled at an event held at the Beverly Wilshire Hotel in Los Angeles the day prior to the women’s team playing… Continue reading StanleySpot Celebrates Becoming First Main Jersey Partner Of FC Barcelona Women’s Team
‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship
Global lifestyle brand, Kohler has become Manchester United’s first ever sleeve sponsor and is promoting the new partnership with a campaign called ‘We Are Kohler United’. Led by a spearhead partnership video called ‘We Are Kohler United’, The initial unveiling creative focuses on messaging based around joint values and positioning: including themes… Continue reading ‘Kohler United’ Campaign Promotes New Manchester United Sleeve Sponsorship
Adidas Speeds Up Robo Manufacturing Revolution Via ‘Speedfactory: The Future Of How We Create’
Working with Stink Studios, adidas has released a new marketing film introducing its ‘Speedfatcory’: something the brand describes as the future of shoe manufacturing. The new spot juxtaposes the physical and industrial powers at the sportswear giant’s new German speed factory: a small robot-led, cutsomisation outpost set-up in Germany back in 2015 and now… Continue reading Adidas Speeds Up Robo Manufacturing Revolution Via ‘Speedfactory: The Future Of How We Create’
GE’s London 2012 Interactive Infrastructure Olympic Map
IOC partner General Electric has launched an innovative new element to its London 2012 activation in the form of an interactive map that tells the story of the company’s role in powering the Games. The multi-faceted conglomerate – which provides manufacturing, energy and healthcare services (amongst others) to the Olympics – has developed an… Continue reading GE’s London 2012 Interactive Infrastructure Olympic Map
Are Super Bowl Backers GE & Chrysler Being Political?
Is there a place for politics in sponsorship activation? This debate has resurfaced in the USA after NFL sponsors Chrysler and GE used their spots in this year’s Big Game to deliver a serious message about the state of America, its economy and domestic manufacturing. The ads have even sparked a debate… Continue reading Are Super Bowl Backers GE & Chrysler Being Political?
