For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome which saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them (spanning contemporary social topics) in order to inspire viewers and fans not to… Continue reading Overcome – Siemens & FC Bayern
Tag: engineering
Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
In late October, leveraging its sponsorship Mercedes-AMG Petronas Formula One Team around the US and Mexico Grand Prix, UBS organised a visit to the Mercedes-AMG Petronas Formula One Team factory for three school kids interested in STEM subjects – including a special surprise meeting with super star driver Lewis Hamilton. The global wealth management… Continue reading Mercedes-AMG Petronas F1’s Lewis Hamilton Goes In Disguise To Surprise/Inspire Primary School Kids In UBS Sunt
Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
The much hyped Williams Racing 2021 FW43B augmented reality app reveal on 5 Match was scratched at the last moment after its app was hacked immediately prior to launch. The F1 team was forced to pull the app from both the Apple App Store and Android Google Play store and revert to its supporting set… Continue reading Williams Racing FW43B Augmented Reality Mobile App Launch Event Scratched After Hack
Reimagine The Game – Siemens & Bayern Munich
Siemens showcased its data and analytics skills by bringing to life its FC Bayern Munich partnership by using audio to record live fan energy and emotion in reaction to matches in the Allianz Arena, mapping it to game-related data and then providing visualisation on a digital platform which explore how fans effect matches (and then… Continue reading Reimagine The Game – Siemens & Bayern Munich
Iraqi Youth Orchestra Tour Leverages Social & Salon
The days of the Victorian era salon concert, it seems, aren’t quite over. Last week saw a partnership event for The National Youth Orchestra of Iraqi (NYOI) take place in a grand reception room of Sir Vernon and Lady Ellis’ Kensington home. More than 100 people were invited to the musical soiree, hosted by… Continue reading Iraqi Youth Orchestra Tour Leverages Social & Salon
