For the 2021/22 season, Siemens leveraged its FC Bayern partnership through a socially responsible video series called #Overcome which saw a team of seven celebrity ambassadors share their own stories about the biggest challenges of their lives and how they overcame them (spanning contemporary social topics) in order to inspire viewers and fans not to… Continue reading Overcome – Siemens & FC Bayern
Tag: Overcome
Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Ahead of the NBA All-Star Weekend, NBA star Damian Lillard fronts a new campaign, called ‘Overcome’, for pain relief brand Biofreeze. The integrated campaign is led by a hero film fronted by the Portland Trail Blazers point guard. The creative features Lillard fighting through adversity from day one – from his size (he… Continue reading Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
