Ahead of the NBA All-Star Weekend, NBA star Damian Lillard fronts a new campaign, called ‘Overcome’, for pain relief brand Biofreeze. The integrated campaign is led by a hero film fronted by the Portland Trail Blazers point guard. The creative features Lillard fighting through adversity from day one – from his size (he… Continue reading Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Tag: Portland Trail Blazers
Blazers & Burgerville Win NBA 2013 Partnership Award
The Portland Trail Blazers sustainability-driven limited time burger promotion with local fast food chain Burgerville won the 2013 ‘NBA Team Sponsorship Activation of the Year Award’, The Trail Blazers were recognized for their activation strategy with team partner Burgerville, a popular restaurant chain based in the Northwest offering fresh, locally sourced food. The… Continue reading Blazers & Burgerville Win NBA 2013 Partnership Award
